Public Health Messaging and Strategies to Promote “SWIFT” Lung Cancer Detection

2 Nov 2020

A Qualitative Study Among High-Risk Individuals

Public Health Messaging and Strategies to Promote “SWIFT” Lung Cancer Detection: a Qualitative Study Among High-Risk Individuals

Study just published shows that individuals at higher-risk of lung cancer favoured public health messages which were - Simple, clear, and honest; Worded positively; Incorporating a shock element; Featuring a celebrity, healthcare professional, or survivor; and Targeted (SWIFT).  

The research conducted among at-risk individuals living in high-incidence areas in Ireland recommends a multi-sectoral policy network, or a whole systems approach, operating across multiple agencies; and taking a life-span approach to promoting lung cancer awareness. Participants stressed the importance of tailoring public health messages and targeting various generations and age groups differently.  This study was conducted by staff from the School of Nursing and Midwifery, UCC and the  National Cancer Control Programme, Health Service Executive, Ireland. Read more at: https://doi.org/10.1007/s13187-020-01916-w

Citation: Saab, M.M., Kilty, C., Noonan, B. Fitzgerald, S.,  Collins, A., Lyng A., Kennedy, U., Hegarty, J. (2020) Public Health Messaging and Strategies to Promote “SWIFT” Lung Cancer Detection: a Qualitative Study Among High-Risk Individuals. Journal of Cancer Education (2020). https://doi.org/10.1007/s13187-020-01916-w