Run over 12 hours, the participants had to develop an innovative idea that can significantly change how people participate in physical activity in Ireland, improving their health and wellbeing and enhancing their quality of life. Over the course of the day, there were a number of sessions on creative thinking, business model development, team working and pitching skills, and there were expert mentors on hand to help throughout the day.

There were three award winners on the day, two of which came joint first. 

The first joint winner was "Park Dance" an idea to encourage the active and the not so active retired to engage in regular physical activity. It’s inspired by the Chinese craze of square or plaza dancing and combines the Irish tradition of dancing at the cross roads with the hugely successful Park Run model. The team included Brian Curtin, (BSc Medical & Health Science, 2023), Marian Stout (BA English, 2024), Shuang Xiao (PhD, Digital Humanities, 2023)

The second joint winner was "Social Saturdays" an idea to harness the goodwill of Irish sports clubs to support people from disadvantaged communities to take part in physical activity and sport, with an initial focus on providing a welcoming community through sport for refugees arriving from the Ukraine. The team included Niall Cooke (BA History & Geography), Rie Matsuzaki (PhD Anatomy & Neuroscience, 2024), Mark Vesey (BSc Medicine, 2024)

The runner up winner was "Walkie Wallets", retail discounts to encourage people from disability/disadvantaged backgrounds to walk. The team included: Mary Lawton (PhD Arts, 2022), Ross Moles (BA International 2024), Debismita Dutta (PhD, Engineering Science, 2025)