About This Course
Management & Marketing
1 year full-time
See Fees and Costs for full details.
See Requirements for full details.
Open for EU applications, check rounds closing dates under How to Apply
Non-EU Closing Date
12 September 2022
Our MSc Management & Marketing programme, offered by the College of Business & Law at UCC, is designed for graduates who have taken little or no management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those of you with a professional or academic qualification such as medicine or accounting.
This unique programme places great emphasis on the creative and innovative aspects of management and marketing which are essential requirements for business careers and for the development of a knowledge-based economy.
Our MSc (Management and Marketing) programme is delivered using a combination of:
- lectures and tutorials
- interactive workshops
- case-studies and class discussion
- industry presentations
- company visits
- guest speakers
- research seminars
The 12-month course is divided into two parts:
Part I covers mid-September until the following March. During this time you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.
To help prepare and enhance your prospects of employability, you will also take a Personal and Professional Development module. On completion of this module, you should be able to:
- Write a professional curriculum vitae.
- Deliver effective, informative, and persuasive presentations.
- Undertake interview preparation and career planning.
- Reflect on your own professional and personal development.
These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus.
Part II: students complete the Applied Research Project module (30 credits). If students have successfully secured a placement, the Applied Research Project must be completed outside of their normal working hours.
- Part I (60 credits):
MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing (5 credits)
- Part II (30 credits)
MG6825 Applied Research Project
Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.
Further details on the modules listed above can be found in our book of modules. Any modules listed above are indicative of the current set of modules for this course but are subject to change from year to year.
You can find the full academic content for the current year of any given course in our University Calendar.
This is a full-time 12-month programme and during Part I you should be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the course, you will work on the Applied Research Project.
In the main, you will have formal lectures, tutorials, and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.
Assessment: You will be assessed by continuous assessment, end-of-year exam, and either a work placement report and assessment or a research thesis.
Why Choose This Course
This programme is designed for those of you who have little or no experience of management or marketing content in your undergraduate degree and wish to pursue a career in management or marketing – or indeed to focus on a specific strategic innovation. To this end, we place great emphasis on the creative and innovative aspects of management and marketing in this course. This innovative approach is also reflected in our teaching where we combine lectures, projects, seminars, group discussions, presentations, and both individual and group reports.
This approach also reflects our commitment to the Connected Curriculum where we emphasise the connection between students, learning, research and leadership through our vision for a Connected University. Our staff are at the forefront of this integrative approach to learning and will support you in making meaningful connections within and between disciplines such as management, marketing, and business.
College of Business and Law Available Scholarships
We support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships page for more information.
Skills and Careers Information
The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.
People who have graduated from this course have found employment in a wide variety of industries, including:
- food and drink
- financial services
- information technology
- travel and tourism
- management consultancy
- retail and manufacturing industries.
Recent graduates have found employment in a variety of companies, including 2FM Radio, Aon Hewitt, Apple, Cork County Council, Kerry Group, and the Musgrave Group.
Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.
The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).
Consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.
As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.
English Language Requirements
Applicants that are non-native speakers of the English language must meet the university approved English language requirements available here.
For applicants with qualifications completed outside of Ireland
Applicants must meet the required entry academic grade, equivalent to Irish requirements, please find our grades comparison by country here.
For full details of the non-EU application procedure please visit our how to apply pages for international students. In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.
Not all courses are open to international/non-EU applicants, please check the fact file above.
For more information please contact the International Office.
Fees and Costs
The EU fee for this course is €10,630.
The Non-EU fee for this course is €18,500.
If your course required a deposit, that figure will be deducted from your second semester fee payment in January.
EU student fee payment:
Fees for EU students are payable in two equal instalments. First payment at registration in August and the second in January.
International student fee payment:
International Students can pay in two equal instalments once they have paid the appropriate deposit. The initial payment is due on registration and the balance usually by the end of January.
How can I pay?
By Credit/Debit card online or by credit transfer.
If you have any questions on fee payment please email our Fees Office at email@example.com .
How Do I Apply
1. Choose Course
Firstly choose your course. Applicants can apply for up to two courses under one application. Details of taught courses are available on our online prospectus.
2. Apply Online
Once you have chosen your course you can apply online at the online application portal. Applicants will need to apply before the course closing date. There is a non-refundable €50 application fee for all courses apart from the Education - Professional Master of Education - (Secondary School/Post-Primary Teacher Training) which has a €100 application fee.
Applicants for the Postgraduate Diploma in Public Health Nursing must apply on the PAC website when the programme opens for applications.
3. Gather Supporting Documents
Scanned copies of the following documents will need to be uploaded to the online application portal in support of your application. Applicants may need to produce the original documents if you are accepted onto a course and register at UCC.
- Original qualification documents listed on your application including transcripts of results from institutions other than UCC
- Any supplementary items requested for your course.
Please log into the online application portal for more details.
4. Application processing timeline
Our online application portal opens for applications for most courses in early November of each year. Check specific course details.
For courses that are in the rounds system (Irish and EU applicants), please check the rounds closing dates here.
Questions on how to apply?
Please use our web enquiry form to contact us.
Deposit: Please note that successful EU applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place.
The closing date for non-EU applications is 15 June.Apply Now