Management and Marketing MSc

Fact File

Course Code: CKL22 Full-time

Course Title: Management and Marketing

College: Business and Law

Management and Marketing

Duration: 1 year Full-time

Teaching Mode: Full-time

Qualifications: MSc

NFQ Level: Level 9

Costs: 2017/2018 Irish/EU Fee is €10,500 [there is a non-refundable deposit on acceptance of offer of €500]; 2017/2018 Non-EU fee: €18,000

Entry Requirements: The minimum requirement for applicants is a 2.2 Honours in a primary degree. See also Detailed Entry Requirements

Closing Date: Applications now closed for 2017/18

Next Intake: September 2018


This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

View downloadable brochure here CKL22 Downloadable Brochure (4,212kB)

The MSc (Management and Marketing) is delivered using a combination of:

  • lectures and tutorials
  • interactive workshops
  • case-studies and class discussion
  • industry presentations
  • company visits
  • guest speakers
  • research seminars

Course Details

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

Part 1:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Core Subjects:

  • Introduction to Marketing 
  • Foundations of Management
  • Market Research
  • Marketing Communications and Social Media Marketing
  • Organisational Dynamics
  • Project Management
  • Consumer Behaviour
  • Strategy
  • Workplace Skills
  • Research Methods 

Elective Modules:

  • Digital Marketing
  • International Marketing Environment
  • Entrepreneurship Practice and Recognition
  • Contemporary Issues in Human Resource Management

Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research.  

The key skills developed on these modules include how to: 

  • make effective presentations

  • undertake in-depth research into both organisational and consumer behaviour 

  • work effectively in a team 

  • create, edit and manage online video content 

  • create persuasive CVs 

  • engage in job interviews with confidence  

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus.  One-to-one coaching and ‘mock’ interviews form a part of the Workplace Skills module. 

Please note: Your choice of elective subjects is subject to availability and to approval by the course directors.

Part 2:

From April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part 1.

Further details on the content and modules are available on the Postgraduate College Calendar

Detailed Entry Requirements

The minimum requirement for applicants is a 2.2 Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

  1. Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.
  2. All applicants whose first language is not English are required to sit either an IELTS test or a recognised equivalent test as approved by the School of Business. The minimum requirement is an IELTS score of 6.5 with no individual section lower than 5.5. An exception may be granted where a candidate has been awarded a university degree where the overall content has been delivered in the English language. Further information on English Language Requirements can be found at

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

All students are required to complete a supplementary form as part of the application procedure.

 “Please note that the form is of particular importance and requires careful consideration by the applicant”.

If you are applying with Qualifications obtained outside Ireland and you wish to verify if you meet the minimum academic and English language requirements for this programme please click here to view the grades comparison table by country and for details of recognised English language tests. 


Application Procedure


Application for this programme is on-line at   For full details of the application procedure click How to Apply.

The list of closing dates are outlined in this link

As there is usually very high demand for places on this programme, this course may be full before the final closing date, and eligible applicants at this point may be put on a waiting list.  You can check with the Department of Management and Marketing before applying to see if there are still places available?   

Please note that you will be asked to fill in a supplementary form as part of the application process for this programme. A copy of this form is available here CKL22 2015 MSc Management & Marketing (135kB)

All required documentation must be either uploaded to your online application, or sent in hard copy to The Postgraduate Applications Centre, 1, Courthouse Square, Galway, immediately after an application is made.

Successful applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place.








Course Practicalities

The MSc in Management and Marketing is a full-time 12 month programme.  In Part 1, you will need to be available to attend classes and seminars from Monday to Friday (inclusive). 

During Part 2 of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lecture, tutorial and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.


You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

Further Contact Information

Mr. Ger Horgan (Programme Administrator)
Department of Management and Marketing
Tel.  + 353 21 490 3375
Web Link:

Contact us

E: Gerard Horgan

P: + 353 21 4903375
W: Website

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