1. Study
2. Postgraduate
3. Taught Courses
4. Masters
5. Management and Marketing

About This Course

Fact File

• Title

  Management and Marketing

• Code

  MSCMG

• College

  Business and Law

• Duration

  1 year Full-time

• Teaching Mode

  Full-time

• Qualifications

  MSc

• EU Fees 2021

  €10,630
  See Fees and Costs for full details.

• Non-EU Fees 2021

  €18,130

• Entry Requirements

  See Requirements for full details.

• Closing Date

  Closed for applications: we will reopen in November.

• Non-EU Closing Date

  Extended until 31 July 2021.

• Start Date

  13 September 2021

Course Outline

This course is designed for graduates who have taken little or no management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those of you with a professional or academic qualification such as medicine or accounting. This unique programme places great emphasis on the creative and innovative aspects of management and marketing which are essential requirements for business careers and for the development of a knowledge-based economy.

 

 

Course Details

Our MSc (Management and Marketing) programme is delivered using a combination of:

• lectures and tutorials
• interactive workshops
• case-studies and class discussion
• industry presentations
• company visits
• guest speakers
• research seminars

The 12-month course is divided into two parts:

Part I covers mid-September until the following March. During this time you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

To help prepare and enhance your prospects of employability, you will also take a Personal and Professional Development module. On completion of this module, you should be able to:

• Write a professional curriculum vitae.
• Deliver effective, informative and persuasive presentations.
• Undertake interview preparation and career planning.
• Reflect on your own professional and personal development.

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus.

In Part II students complete the Applied Research Project module (30 credits). If students have successfully secured a placement, the Applied Research Project must be completed outside of their normal working hours.

Modules

Students take 90 credits as follows:

Part I

Core Modules (60 credits):

MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing (5 credits)

Part II

MG6825 Applied Research Project (30 credits)

Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.

Further details on course content and modules are available on the Postgraduate College Calendar. 

You can view our downloadable brochure here: MSc Management and Marketing Brochure. 

Course Practicalities

This is a full-time 12-month programme and during Part I you should be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the course, you will work on the Applied Research Project.  

In the main, you will have formal lecture, tutorial, and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Assessment

You will be assessed by continuous assessment, end-of-year exam, and either a work placement report and assessment or a research thesis.

Why Choose This Course

This programme is designed for those of you who have little or no experience of management or marketing content in your undergraduate degree and wish to pursue a career in management or marketing – or indeed to focus on a specific strategic innovation. To this end, we place great emphasis on the creative and innovative aspects of management and marketing in this course. This innovative approach is also reflected in our teaching where we combine lectures, projects, seminars, group discussions, presentations, and both individual and group reports.

Connected Curriculum

This approach also reflects our commitment to the Connected Curriculum where we emphasise the connection between students, learning, research and leadership through our vision for a Connected University. Our staff are at the forefront of this integrative approach to learning and will support you in making meaningful connections within and between disciplines such as management, marketing, and business.

College of Business and Law Available Scholarships

We support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships page for more information.

Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

• education
• food and drink
• financial services
• information technology
• travel and tourism
• management consultancy
• retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Aon Hewitt, Apple, Cork County Council, Kerry Group, and the Musgrave Group.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

Requirements

The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

Fees and Costs

The EU fee for this course is €10,630.

The Non-EU fee for this course is €18,130.

How Do I Apply

Deposit

Please note that successful EU applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place.

The closing date for non-EU applications is Extended until 31 July 2021.

Apply Now