1. Study
2. Postgraduate
3. Taught Courses
4. Masters
5. Management and Marketing

About This Course

Fact File

• Title

  Management and Marketing

• Code

  MSCMG

• College

  Business and Law

• Duration

  1 year Full-time

• Teaching Mode

  Full-time

• Qualifications

  MSc

• EU Fees 2021

  €10,630
  See Fees and Costs for full details.

• Non-EU Fees 2021

  €18,130

• Entry Requirements

  See Requirements for full details.

• Closing Date

  Open for EU applications, check rounds closing dates under How to Apply

• Non-EU Closing Date

  30 June

• Start Date

  13 September 2021

Course Outline

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

View downloadable brochure here: CKL22 Brochure

The MSc (Management and Marketing) is delivered using a combination of:

• lectures and tutorials
• interactive workshops
• case-studies and class discussion
• industry presentations
• company visits
• guest speakers
• research seminars

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research. The key skills developed on these modules include how to:

• make effective presentations
• undertake in-depth research into both organisational and consumer behaviour 
• work effectively in a team 
• create, edit and manage online video content 
• create persuasive CVs 
• engage in job interviews with confidence 

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus.  One-to-one coaching and ‘mock’ interviews form a part of the Workplace Skills module. 

In Part II and from April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part I.

In Part I students take taught modules to the value of 60 credits. In Part II, students take MG6825 (30 credits).

Students take 90 credits as follows:

Part I
Students take modules to the value of 60 credits in Part I.

Core Modules
Students take 60 credits as follows:
MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing (5 credits)

Part II
Students take 30 credits as follows:
MG6825 Applied Research Project (30 credits)

Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.

 

Further information on the College Calendar

 

 

Course Practicalities

The MSc in Management and Marketing is a full-time 12 month programme.  In Part 1, you will need to be available to attend classes and seminars from Monday to Friday (inclusive). 

During Part 2 of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lecture, tutorial and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Assessment

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

Who teaches this course?

You can search UCC's Institutional Research Information System for staff profiles.

Why Choose This Course

MSc (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.

This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy.

Placement or Study Abroad Information

In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.

Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

• education
• food and drink
• financial services
• information technology
• travel and tourism
• management consultancy
• retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, etc.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

Requirements

The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ, Level 8) without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

If you are applying with Qualifications obtained outside Ireland and you wish to verify if you meet the minimum academic and English language requirements for this programme please click here to view the grades comparison table by country and for details of recognised English language tests.

Fees and Costs

The EU fee for this course is €10,630.

The Non-EU fee for this course is €18,130.

There is a non-refundable deposit on acceptance of an offer of €500.

How Do I Apply

Deposit

Please note that successful EU applicants will be required to pay a non-refundable deposit of €500 on acceptance of their place.

 

 

The closing date for non-EU applications is 30 June

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