National Management Case Study Award for UCC Academic
13.01.2011
Mark Mulcahy, lecturer in Accounting and Finance, has been awarded first prize at the inaugural National Management Case Study Competition, hosted recently at the National University of Ireland Maynooth. The international assessment panel commented that Mr Mulcahy’s winning entry, “Alimentary Health – A Gut Reaction”, was a rigorous and informed analysis and provided an excellent teaching tool. The case examines a biotechnology company based in Ireland which focuses on the discovery, development and commercialisation of proprietary probiotic and pharmabiotic treatments for gastrointestinal disorders and other inflammatory conditions. The case deals with important innovation challenges that have particular relevance in Ireland as it follows the development of the company from a university start-up to a fully commercial enterprise.
13.01.2011
Mark Mulcahy, lecturer in Accounting and Finance, has been awarded first prize at the inaugural National Management Case Study Competition, hosted recently at the National University of Ireland Maynooth. The international assessment panel commented that Mr Mulcahy’s winning entry, “Alimentary Health – A Gut Reaction”, was a rigorous and informed analysis and provided an excellent teaching tool. The case examines a biotechnology company based in Ireland which focuses on the discovery, development and commercialisation of proprietary probiotic and pharmabiotic treatments for gastrointestinal disorders and other inflammatory conditions. The case deals with important innovation challenges that have particular relevance in Ireland as it follows the development of the company from a university start-up to a fully commercial enterprise.