Reach & Impact

• The extent to which the research communication reaches a broad audience.
• Evidence of impact on public understanding, policy, or societal discourse.

Clarity & Accessibility

• Ability to communicate complex research in a clear, engaging, and accessible manner.
• Use of language and formats that resonate with non-specialist audiences.

Innovation & Creativity

• Use of innovative or creative approaches to communicate research (e.g., multimedia, storytelling).
• Demonstration of originality in presenting research to the public.

Institutional Profile Raising

• Explicit mention or association of UCC in the communication.
• Contribution to enhancing UCC's reputation and visibility.

Quality & Rigor

• Accuracy and reliability of the research being communicated.
• Alignment with ethical standards and best practices in research communication.

Engagement & Interaction

• Evidence of public engagement (e.g., comments, shares, discussions, or follow-up activities).
• Efforts to interact with the audience and respond to feedback.