Business Students at UCC’s Business School demonstrate their Creative Technology Designs

The 3rd Commerce and Business and Law class at Cork University Business School presented their Technology Business Design projects, which focused on designing an IT system using a design thinking perspective.

The project design brief set out to identify an issue or challenge a student would experience and the teams designed a solution that alleviates it. The module's final showcase was generously sponsored by UCC’s Ignite Graduate Programme and Cork City Local Enterprise Office (LEO). They also adjudicated the showcase, with Maeve Murphy (UCC Innovation) and Dr Niall O’Keeffe (CEO, Cork City Local Enterprise Office) acting as judges. They were very impressed by the quality of the presentations.  

“The exceptional detail, entrepreneurial thinking, and innovative solutions from the students were impressive. Some serious side hustles and start-up ideas with real potential that can take the leap from concept to.” Maeve Murphy, Commercialisation Executive and Ignite, UCC 

“The technical concepts and the team presentations were very creative and professional. We are seeing entrepreneurs adopt a portfolio of side-hustles, and these projects are great examples of potentially viable opportunities. Cork City Local Enterprise Office would be delighted to support the teams in developing their ideas further.”  Dr. Niall O’Keeffe (CEO, Cork City Local Enterprise Office)  

Winning teams were presented with prizes from the sponsors. All the teams produced 2 minute videos, which are listed below.  

Best Overall Presentation – Team Legal Ladder Emma Cahill, Molly Comerford, Ciara Fitzgibbon, Rebekah Gough, Rebekah, and Laura Meaney, with Module Lecturer Dr Brian O’Flaherty, Maeve Murphy (UCC Innovation) and Dr Niall O’Keeffe 

Runner-up Presentation – Team Universe Sarah Barrett, Olivia O’Driscoll, Ellen O’Riordan, Alexandra Phelan Collins, Alexandra Maud 

Runner-up Presentation – Team Unigrind Kate Buckley, Lucy Crean, Oonagh Grimley and Kaitlin Smith  

Best Branding and corporate design – Team Unibite Brendan Maher, Sebastien Brendan, Ronan Mc Auliffe, Sophie Mulhall, Lucy Owens 

Best presenter – Emer O’Connor