Flippin' Pain: Changing the Conversation on Persistent Pain
What do Celtic crosses have to do with pain science? That was one of the thought-provoking questions explored during a recent Flippin' Pain workshop hosted by the Discipline of Physiotherapy and delivered by Professor Cormac Ryan. Bringing physiotherapists together to explore contemporary approaches to persistent pain, the workshop examined how evidence-informed messaging can shape understanding, challenge misconceptions and support better conversations in clinical practice.
As the workshop unfolded, participants were invited to reflect on the enduring power of storytelling and symbolism through the example of Celtic crosses. Professor Ryan used these iconic monuments to demonstrate how early monks carefully shaped and shared messages that would resonate with communities for generations. The example served as a powerful reminder that the way information is communicated can be just as influential as the message itself.
This principle lies at the heart of Flippin' Pain, a public health campaign that seeks to transform understanding of persistent pain among both healthcare professionals and the wider public. By presenting complex pain science in an engaging and accessible way, the initiative encourages informed discussions around pain and promotes approaches that support long-term health and wellbeing.
The workshop provided a valuable opportunity for learning, discussion and reflection on the role of communication in healthcare. We extend our sincere thanks to Professor Cormac Ryan for sharing his expertise and insights, and for delivering an engaging and thought-provoking session for colleagues from across the physiotherapy profession.