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Baby Loss Awareness Week 2025 – raising awareness and advocating for improvements
Driving evidence-informed change in policy and practice is a core part of our work at the Pregnancy Loss Research Group. As Baby Loss Awareness Week begins, we wish to take the opportunity to highlight some of the activities that we will be engaging in over the course of the week – as part of our ongoing efforts to effect change around all forms of pregnancy and infant loss.
You can join us in our efforts in various ways:
1. Read and share our recently updated Awareness & Advocacy policy brief
Highlighting relevant statistics and evidence, this policy brief calls for:
- Routine recording and reporting data on first trimester and second trimester miscarriage
- State recognition of pregnancy loss under 23 weeks (e.g. via a Certificate of Loss, Statutory Leave)
- Development and implementation of a national care bundle for stillbirths
- National strategy for ending preventable baby deaths
- Integration of pregnancy loss into national strategies, polices, reports and action plans.
2. Use and share our new PLRG Bingo card
We hear myths about pregnancy loss every day… through our research, clinical and advocacy work. We have created ‘PLRG Bingo’ to shine a spotlight on these myths and to present evidence as to why they are inaccurate.
View/download PLRG Bingo and use it in your work.
3. ‘Meet the staff’ involved in bereavement care following pregnancy loss and perinatal death
In a series of videos developed as part of the implementation of the National Standards for Bereavement Care following Pregnancy Loss and Perinatal Death, meet some of the people that work as part of, or with, Bereavement Specialist Teams, and learn more about their roles and the work that they do. View videos on the national Pregnancy and Infant Loss Ireland website,
4. Meet members of our team at information stand in the foyer of CUMH
From 12:00 noon to 2:00 pm each day, learn more about pregnancy and infant loss and bereavement care, and pick up copies of our latest information booklets (first trimester miscarriage, recurrent miscarriage, ectopic pregnancy), policy briefs and clinical guidelines (first trimester miscarriage, recurrent miscarriage, ectopic pregnancy published/updated in 2025).
5. Learn more about how workplaces can support workers who experience pregnancy loss - new resources developed by the PLRG
On Thursday 09, the Pregnancy Loss Research Group launches new resources for workplaces to support employees who experience pregnancy loss.
These include ‘Pregnancy Loss and the Workplace: A Toolkit for Employers and Employees’ and ‘Words at Work: Experiences of Pregnancy Loss in the Workplace’. Both were informed by findings from the PLACES project (Pregnancy Loss in Workplaces: Informing policymakers on support mechanisms) which was funded by the Department of Children, Disability and Equality.
6. Join us at our Annual CUMH Service of Remembrance on Friday 10 October
Our annual CUMH Service of Remembrance takes place on Friday 10 October at 7:30pm in the Sacred Heart Church, Western Road, Cork. All are welcome to attend this multi-denominational service. Keep up-to-date via Instagram: #CUMHRemembers.
7. Take part in the Global Wave of Light on Wednesday 15 October
Wherever you are, join the global Wave of Light at 7pm (Irish time) on Wednesday 15 October. Along with other buildings across the country and globe, CUMH will light up in blue and pink to initiate conversations about pregnancy and infant loss.
8. Support activities across our various social media channels
Connect with us and help us to share key messages and the latest news and updates throughout the week and beyond:
- Instagram: pregnancylossresearchgroup
- LinkedIn: Pregnancy Loss Research Group (PLRG)
- Bluesky: pregnancylossie.bsky.social.
It’s okay to not take part in Baby Loss Awareness Week too
We would also like to acknowledge that it’s okay to not take part in Baby Loss Awareness Week too. Some people may find it difficult or may not feel ready or able to take part. There is no right or wrong way to act. You may find it helpful to opt out of certain email listings, mute related social media accounts, or take time away from online activities in general.
For information and support, please see the national website www.pregnancyandinfantloss.ie.
More about Baby Loss Awareness Week
Now in its 23rd year, Baby Loss Awareness Week aims to raise awareness about pregnancy and baby loss and to advocate for improvements in care and support and preventive efforts. It runs from Thursday 09 October to Wednesday 15 October 2025.