Events Schedule
NoFappers, Tradwives, and Fitfluencers: the new ideological entrepreneurs of the manosphere
- Time
- 4.15pm - 5.30pm
- Date
- 5 Mar 2026
- Duration
- 75 minute(s)
- Location
- The Hub, Shtepps
- Language
- English
- Presenters
Professor Debbie Ging
- Theme
- Academic
- Category
- Presentation
- Cost
- Free
- Registration Required
- No
- Organising Department
CASiLaC - Political Technologies cluster
- Sustainable Development Goals
- Gender equality, Peace, justice and strong institutions, Reduced inequalities
- Accessibility Facilities
- Wheelchair Accessible
Professor Debbie Ging's talk, "NoFappers, Tradwives, and Fitfluencers: the new ideological entrepreneurs of the manosphere", will zoom in on the manosphere; a diverse ecosystem of online anti-feminist and male supremacist groups that has been attracting scholarly attention for well over 10 years, but has only recently entered public debates. More recently, a constellation of economic, technological and socio-cultural factors has significantly transformed the size, reach and communicative politics of this online ecosystem, resulting in four key developments which distinguish it from the earlier manosphere; namely migrations to new platforms, mainstreaming and monetization, ideological and ethnic diversification, and overlap with other extreme ideologies, most of which are driven by recommender algorithms. "NoFappers, Tradwives, and Fitfluencers" addresses the growing diversity and ostensible contradictions of the neo-manosphere, arguing that they can only be fully understood in the context of broader political projects invested in rolling back human rights and facilitating human exploitation at global scale.