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NoFappers, Tradwives, and Fitfluencers: the new ideological entrepreneurs of the manosphere

Time
4.15pm - 5.30pm
Date
5 Mar 2026
Duration
75 minute(s)
Location
The Hub, Shtepps
Language
English
Presenters

Professor Debbie Ging

Theme
Academic
Category
Presentation
Cost
Free
Registration Required
No
Organising Department

CASiLaC - Political Technologies cluster

Sustainable Development Goals
Gender equality, Peace, justice and strong institutions, Reduced inequalities
Accessibility Facilities
Wheelchair Accessible

Professor Debbie Ging's talk, "NoFappers, Tradwives, and Fitfluencers: the new ideological entrepreneurs of the manosphere", will zoom in on the manosphere; a diverse ecosystem of online anti-feminist and male supremacist groups that has been attracting scholarly attention for well over 10 years, but has only recently entered public debates. More recently, a constellation of economic, technological and socio-cultural factors has significantly transformed the size, reach and communicative politics of this online ecosystem, resulting in four key developments which distinguish it from the earlier manosphere; namely migrations to new platforms, mainstreaming and monetization, ideological and ethnic diversification, and overlap with other extreme ideologies, most of which are driven by recommender algorithms. "NoFappers, Tradwives, and Fitfluencers" addresses the growing diversity and ostensible contradictions of the neo-manosphere, arguing that they can only be fully understood in the context of broader political projects invested in rolling back human rights and facilitating human exploitation at global scale.

Future Humanities Institute

Institiúid na nDaonnachtaí Feasta

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