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Masters in Management & Marketing

College of Business and Law
PAC Course Code: CKL22
Qualification: MBS
Duration: 1 year full-time This is a twelve-month, full-time programme. Students studying for Part One of the MBS will need to be available to attend classes and seminars from Monday to Friday (inclusive). Students studying for Part Two will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.
EU Fees: €7,000 for the 2012-2013 academic session.
Non-EU Fees: €12,000 for 2011/2012. Fees for 2012/2013 will be set in March 2012.
Closing Date - EU Applicants: Fri, 01 June 12
Closing Date - Non-EU Applicants: Fri, 01 June 12

Overview of Management & Marketing (MBS)

This MBS is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. They may wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability. Entrants to this programme come from a variety of academic backgrounds, including science, arts, engineering, law and social science. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge economy.

The MBS (Management & Marketing) is a twelve month full-time programme which is delivered using a combination of: Lectures and Tutorials; Interactive Workshops; Case-Studies and Class Discussion; Industry Presentations; Company Visits; Guest Speakers; Research Seminars.

You will be encouraged to participate actively in discussions and group work, helping you to develop both your self-confidence and interpersonal skills.

What will I be Studying?

The MBS (Management & Marketing) course is divided into two parts.

Part One: In Part One, from mid-September until early the following March, students will study a core selection of subjects in both Management & Marketing, along with the opportunity to specialise in either area of study, choosing from a range of elective subjects.

Core Subjects: Foundations of Management, Leadership & Strategy; Introduction to Marketing; Ethical Management & Marketing; Market Research; People and Organisations; Consumer Behaviour; Enterprise & Innovation; Marketing Communications; Leadership and Followership.

Elective subjects include*: New Product Development; International Marketing; Current Issues in Marketing; Contemporary Issues in HRM; Entrepreneurship and High Potential Start-ups.

Please Note: A student's choice is subject to availability and to approval by the course directors.

Students are also required to attend a series of one-day workshops. The content of these workshops is drawn from a wide variety of topics and may include: Marketing using social media; Presentation Skills, Project Management; Business Law; Media and Public Relations; Team-Building; Personal Communications Skillls; CV Preparation and Interview Skills; Raising Venture Capital.

Part Two: From April until late August students will pursue either a five-month research internship or an industry focused research/consultancy project that will apply and develop the learning from Part 1.

Entry Requirements

The minimum requirement for applicants is a second-class honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits);
Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the Faculty of Commerce.
All students are required to complete a Supplementary Form (Candidate's Statement) as part of the application procedure.

English Language Requirements:

All applicants whose first language is not English are required to sit either an IELTS test or a recognised equivalent test as approved by the Faculty. The minimum requirement is an IELTS score of 6.5 with no individual section lower than 6.0. An exception may be granted where a candidate has been awarded a university degree where the overall content has been delivered in the English language.

Part-Time Taught Postgraduate Programmes

Please note that non-EU applicants are not eligible to study part-time programmes

Application Procedure

Application for this programme is on-line at www.pac.ie/ucc. For full details of the application procedure click How to apply.

Please note that you will be asked to fill in a supplementary form ('Candidate's Statement) as part of the application process for this programme. A copy of this form is available here SupplementaryFormCKL22 (27kB) .

Supplementary Form (‘Candidate's Statement’) - The Supplementary form is a vital part of the assessment process for entry to this programme. No candidate’s application will be considered unless this form is complete. The form is used to assess the candidates general writing skills, critical thinking skills and command of English necessary to complete the course successfully. The requirement for the supplementary form is a very short essay (a personal reflection) about any issue which the candidate finds of interest or importance to them, and which they feel may be of interest or importance to others. In selected cases an interview may be conducted to ensure that a candidate would not be placed at a disadvantage in undertaking the programme.

All required documentation must be sent in hard copy to The Postgraduate Applications Centre, 1, Courthouse Square, Galway.

Career Opportunities

The nature of any management and marketing course means that our graduates are broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided enable graduates to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with their own changing career plans and with the entrepreneurial expectations of the modern economy.

Our recent graduates have found employment in a wide variety of industries, including: Education, Food & Drink, Financial Services, Information Technology, Travel & Tourism, Management Consultancy, Retail and Manufacturing industries. Over half the recent graduates from the course found immediate employment in companies like 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, and a variety of other small to medium firms.

Support continues after graduation as we maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

Find out More

Number of Places: 40

If you have any queries, or would like further information about this programme, please contact:

Programme Director
Dr. Kevin Scally
E-mail: k.scally@ucc.ie

Programme Administrator
Ger Horgan
E-mail: g.horgan@ucc.ie

Applications must be completed in full, including the 'Candidate's Statement'. Any applications that are not completed in full will NOT be processed further.

For further information, please go to: MBSinManagementMarketing

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