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Food Marketing & Entrepreneurship (BSc) - CK502

College of Science, Engineering and Food Science
CAO Course Code: CK502
Duration: 4 years
Qualification: BSc (Hons)
NFQ: Level 8

What is Food Marketing & Entrepreneurship (BSc)?

Effective marketing and entrepreneurship are central to innovation and the creation of products and services that satisfy the ever-changing needs of customers and consumers at home and abroad. Increasing concerns about the kinds of foods we consume, their health benefits and their ability to meet the requirements of ever-changing lifestyles are driving the need for market innovation and entrepreneurship in food companies.

Graduates who intend to work in such challenging and fast-moving markets need an education that promotes strategic decision-making, innovation, enterprise and knowledge management. This degree delivers and integrated range of subjects that support successful personal and business development in an environment full of opportunity for market and enterprise development.

The degree is designed to provide you with the tools necessary to address the issues faced by businesses in a consumer-oriented society where requirements change rapidly.

The objectives of the programme are to develop students’ ability to gather and interpret market data from multiple sources in order to identify market opportunities; to provide an appreciation of the science of food and the impact of diet on health and wellbeing; to provide an education in the food regulatory and business environment; and to develop personal capabilities, skills and work practices to enable the student to pursue personal goals and ambitions.

On completion of the programme, you will have moved from a basic knowledge of business and food science topics to being capable of developing a marketing and business strategy that uses market intelligence to design, develop and deliver a food product or service to a consumer market. This will challenge you to interpret business and science information for the purposes of creating consumer value and a viable business proposition.

What will I be Studying?

Year 1

Accounting, Business Communication; Business Law; Economics; Food Business & Marketing; Mathematics for Business; Food Chemistry; Food Microbiology; Food Science

Year 2

Accounting; Business Information Systems; Business Statistics; Food Economics; Food Policy; Food Chemistry; Food Quality & Legislation; Nutrition

Year 3

Enterprise Management; Food Marketing; Food Policy & Regulation; Human Resources Management; Market Research Methods; New Food Product Innovation; Food Microbiology; Food Science & Technology; Work Placement

Year 4

Accounting; Consumer Behaviour in Food Markets; Food Retail Marketing; Food Supply Chain Management; Innovation Team Project; Strategic Management; Nutrition; Sensory Evaluation of Food

Elective Modules: Business Finance; Co-operative Business; Entrepreneurship; Food Security; Financial Reporting; Cereals & Beverages; Convenience & Speciality Foods

See the Academic Calendar entry for this programme for further details on course content.

Placement

An integral part of this programme is a six-month industrial placement during Third Year. This will provide students with practical insight into business and strengthens marketing and management skills while also developing business contacts.

Entry Requirements for Food Marketing & Entrepreneurship (BSc)

Irish School Leavers:

HC3 in two subjects and passes in four other subjects at H or O level in the Leaving Certificate from Irish, English, Mathematics and three other subjects recognised for entry purposes. Below are the Irish Leaving Certificate points that were required for 2009, when the programme first began, and 2010.

Year	2008	2009	2010
Points	n/a	400	390

FETAC Requirements:

Applicants must have obtained one of the following level 5 Fetac qualifications:

Entry Route A:

CASFX Applied Science - Food

CASLT Applied Science - Laboratory Techniques

with distinctions (i.e. 80% or greater) in 5 modules which must include:

Code	Module - Level 5
C20139	Mathematics
Plus three of:
C20006 or C20041	Biology or Microbiology
C20011 or C20022	Chemistry or Food Chemistry
C20024	Food Processing
C20033	Laboratory Techniques
C20048	Physics
C20140	Nutrition

Entry Route B:

BBSAX - Business Studies

BBSIT - Administration

BBSXX - International Trade

BMXXX - Business Studies

with distinctins (i.e. 80% or greater) in 5 modules which must include four of the following modules:

Code	Module - Level 5
B20001	Accounting - Manual and Computerised
B20005	Business Administration
B20017	Marketing Practice
B20029 or C20139	Statistics or Mathematics
B20131 or B20132	Business Law or Legal Studies
B20151	Applied Economics

It is expected that there will be up to 2 places available in CK502 for students presenting with the above.

Mature Students Requirements:

Mature applicants apply directly through the CAO and suitable candidates will be called for a briefing session in mid to late April where degree programme content will be outlined. Attendance at this session is essential. There are 2 places available on this programme for mature students. See the Mature Student Guide for further details.

Postgrad. and Career Opportunities for Food Marketing & Entrepreneurship (BSc)

Postgraduate Opportunities

A variety of postgraduate opportunities, both taught and research, are open to graduates of this programme. Students may pursue programmes in Accounting, Finance, Information Systems, Management and Marketing and food Marketing.

Career Opportunities

It is anticipated that graduates from this programme will find employment tin consumer research and product marketing, product and process development, food retailing and enterprise management in Ireland, Europe, Asia, the USA and in developing countries.

Further Information on Food Marketing & Entrepreneurship (BSc)

Course Co-ordinator:
Course Co-ordinator Department: Department of Food Business & Development
ph:+353 (0)21 490 2570
e:foodbusiness@ucc.ie
w:http://food.ucc.ie

Further Information Links:

Information for International (non EU) Students

Disability Support Services

Mature Students

UCC PLUS+

Other Courses in the College

Computer Science CK401 (BSc)
Biological & Chemical Sciences CK402 (BSc)
Environmental & Earth System Sciences CK404 (BSc)
Genetics CK405 (BSc)
Chemical Sciences CK406 (BSc)
Mathematical Sciences CK407 (BSc)
Physics and Astrophysics CK408 (BSc)
Biomedical Science (BSc)
Process and Chemical Engineering (BE)
Civil and Environmental Engineering (BE Civil)
Electrical and Electronic Engineering (BE)
Energy Engineering (BE)
Architecture (BSc)
Food Marketing & Entrepreneurship (BSc)
Nutritional Sciences (BSc)
Food Science (BSc)
Rural Development by Distance Learning (BSc)

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