Agri-advice has always been central to agricultural development and innovation. As agriculture is now facing an increasingly challenging and transitionary period, there is a renewed focus on the role and nature of agri-advice and AKIS (Agricultural Knowledge Innovation Systems). A transition to sustainable agriculture requires an agri-advisory response which draws on the agency and knowledge of the farmer(s), is more tailored to a particular local context and encourages the sharing of knowledge and experimentation across farms in a landscape1. This farmer-centric co-operative and landscape-based approach requires existing institutions within that landscape to facilitate and enable such knowledge brokerage. Co-operatives, with their proximity to the farmer and local embeddedness, would seem to be well placed to be key players in this future agri-advice domain.