About the Countering Deepfake Abuse project
UCC’s Deepfakes/Real Harms Toolkit is a free online training resource that effectively reduces belief in myths about deepfake abuse and is proven to reduce intentions to engage in harmful deepfake behaviours (such as the creation or sharing of non-consensual deepfake materials). As a new form of media, many myths about deepfakes are widely believed – such as the idea that because they’re not real they’re not harmful. Understanding the harms that can result from improper use of this technology can empower people to behave responsibly themselves and to speak up when they see their peers promoting harmful deepfake use. Our work, funded by Lero, the Research Ireland Centre for Software, has developed this world first intervention and proven the efficacy with thousands of participants. All resources are available completely free and can be used online or downloaded for use offline.
Participant Reflections
I gained a better understanding of the various situations in which deepfakes could be employed thanks to the enlightening vignettes. I've been considering it for a week, and now I'm more conscious of the moral dilemmas and possible risks. This type of intervention, in my opinion, aids in perspective shifting by personalizing the repercussions.
I'm glad I took part. The intervention vignettes were compelling. What I appreciate about these studies are how they force me to think more specifically about how I really feel about an issue. Before participating I didn't consider the harm of materials that are not shared in public or shared at all.
What stood out as good about this is that it didn’t come across as judgmental or preachy—it was more like a pause button. It gave space to think about the human side of the issue without making anyone feel attacked. … By framing it in a down-to-earth, conversational way, it made the point clear but also easy to take in. And honestly, what was enjoyable about it is that it felt human. Instead of just pointing fingers, it gave you a chance to reflect and maybe even empathize a little, which can make the message stick longer than just being told, “Don’t do this.”