2012/2013

MBS (Management and Marketing)

NFQ Level 9, Major Award

The MBS in Management and Marketing is normally a full-time programme taken over 12 months from the date of first registration for the programme (except for those entering under Pathway 2). The taught element of the programme, which includes both lectures and intensive workshops, runs from early September to early March. Examinations are held in late March.

PATHWAY 1 (Full-time)

Entry Requirements

1. The minimum requirement for applicants is a Second Class Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).
2. Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the Faculty of Commerce.
3. All applicants whose first language is not English are required to sit either an IELTS test or a recognised equivalent test as approved by Faculty. The minimum requirement is an IELTS score of 6.5 with no individual section lower than 6.0. An exception may be granted where a candidate has been awarded a university degree where the overall content has been delivered in the English language.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

Programme Requirements
In Part I students take taught modules to the value of 60 credits. In Part II, from early April to the end of August, students will either go on work placement (MG6310) or write a minor thesis (MG6311) to the value of 30 credits. Places on the work placement option are limited and students will be ranked on the basis of their success at interview. Students who do not go on placement must complete the minor thesis. The placement portfolio or minor thesis must be submitted at the beginning of September. Students will return to UCC for one week in September to make a presentation on their work placement or minor thesis and for class and individual reflection on the learning.

Students take 90 credits as follows:

Part I
Core Modules
Students take 50 credits as follows:
MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Management and Marketing (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6307 Enterprise and Innovation (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 The Strategic Thinker (5 credits)
MG6312 Manager and Leader (5 credits)
MG6319 Leadership and Followership (5 credits)

Elective modules
Students take 10 credits from the following:
MG4332 Creative Design and Innovation (5 credits)
MG4315 Current Issues in Marketing (10 credits)
MG4327 Contemporary Issues in HRM (10 credits)
MG6324 International Marketing (5 credits)
MG6327 Entrepreneurship and Business Start-ups (5 credits)

Part II
Students take 30 credits as follows:
MG6310 Work Placement and Portfolio (30 credits)
or
MG6311 Minor Thesis (30 credits).

Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director. Students are also required to attend a series of one-day workshops. Apart from one workshop on Research Methods for the Minor Thesis and Work Placement Portfolio, the content of these workshops will vary from year to year. An indicative list includes: Presentation Skills; Project Management; Introduction to Business Law; Media and Public Relations; Team-Building; Personal Communication Skills; CV Preparation and Interview Skills; Venture Capital.

Module descriptions are contained in the Book of Modules, 2012/2013

Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards 2013 Book and for each module in the Book of Modules, 2012/2013.

See also under General Regulations for the Degree of Master.

Postgraduate Diploma in Management and Marketing
Students who successfully achieve the pass standard in Part I may opt not to proceed to Part II and may opt instead to exit the programme and be awarded the Postgraduate Diploma in Management and Marketing

PATHWAY 2 (Part-Time)

(For holders of the Higher Diploma in Management and Marketing)

For a limited period, for the academic years 2010/2011 to 2014/2015, an opportunity will exist for Higher Diploma in Management and Marketing graduates to take MG6330 (Developing Managers: Current Issues in Management and Marketing), a 15-credit module. Achievement of a Pass Standard in MG6330 will allow progression to Part II of the MBS Management and Marketing Pathway 2. Pathway 2 is a part-time programme taken over 12 months from the date of first registration for the programme.

Entry Requirements

1. Applicants who have been awarded the Higher Diploma in Management and Marketing from University College Cork are eligible to apply for admission to MG6330 (Developing Managers: Current Issues in Management and Marketing). Successful completion of MG6330 will allow progression to Part II of the MBS Management and Marketing Pathway 2.

2. Applicants with a Higher Diploma in Management and Marketing (or equivalent qualification) from another institution may apply for admission to MG6330. Such applications will be considered by the Programme Director. As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

Programme Requirements
Students take 45 credits as follows:

Part I
MG6330 Developing Managers: Current Issues in Management and Marketing (15 credits).

On successful completion of MG6330, students may opt to register for Part II of the MBS Management and Marketing Pathway 2.

Part II
MG6331 Minor Thesis (30 credits)

Module descriptions are contained in the Book of Modules, 2012/2013

Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards 2013 Book and for each module in the Book of Modules, 2012/2013.

See also under General Regulations for the Degree of Master.

Programme Learning Outcomes for MBS (Management and Marketing) (NFQ Level 9, Major award)
On successful completion of this programme, students should be able to:

• Demonstrate knowledge of the context, theories, and skills of Management and Marketing;
• Display competency in management and marketing practice;
• Exhibit good interpersonal, communication and leadership skills;
• Criticise, analyse and problem-solve;
• Demonstrate creative, reflective and personal development.