FE1843: Commercial Acumen in Food Business

Credit Weighting: 10
No. of Students: Min 15, Max 30.
Pre-requisite(s): None
Co-requisite(s): None
Teaching Period(s): Semesters 1 or 2 or 3. (semester details for this module will be confirmed at the start of the programme).
Teaching Methods: 48hr(s) Workshops; 160hr(s) Other (self directed)
Module Co-ordinator: Dr Seamus O'Reilly, Department of Food Business and Development.
Lecturer(s): Staff, Department of Food and Nutritional Sciences, Staff, Food Industry Training Unit, and Industry Presenters.
Module Objective: This module focuses on the importance of commercial acumen within the organisation, in particular we focus on the role of sales & marketing and financial management in establishing and achieving key business performance targets.
Module Content: Analysis of changing market demand and order levels (e.g. new product variants, increase/decrease in sales) impacts on business processes. In this regard we consider how market demand translates into orders and set out the key elements of sales, customer relationship management, customer service and order fulfilment processes.
Learning Outcome: On successful completion of this module, students should be able to:
  • Set clear direction for the business.
  • Establish and use KPIs, including financial measures.
  • Recognise the role of demand management and order fulfilment processes in the business.
  • Prepare and present a `business case'.
Assessment: Total Marks 200: Continuous Assessment 200 marks (1,000 word reflective log, 60 Marks; 2,5000 word project 140 marks).
Compulsory Elements: Continuous Assessment.
Penalties (for late submission of course/project work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.
Pass Standard and any Special Requirements for Passing Module: 40%.
End of Year Written Examination Profile: No Formal Written Examination.
Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Module Coordinator).

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