ACE
FE1806: Speciality Food Marketing and Distribution
| Credit Weighting: | 5 |
|---|---|
| No. of Students: | Min 10. |
| Pre-requisite(s): | None |
| Co-requisite(s): | None |
| Teaching Period(s): | Semesters 1 or 2 or 3. (semester details for this module will be confirmed at the start of the programme). |
| Teaching Methods: | 8hr(s) Lectures; 2hr(s) Practicals (/Field trip); 10hr(s) Workshops |
| Module Co-ordinator: | Dr Seamus O'Reilly, Department of Food Business and Development. |
| Lecturer(s): | Staff, Department of Food Business and Development. |
| Module Objective: | To provide an understanding of market segmentation and product differentiation in the food market and introduce the main components of a marketing plan. |
| Module Content: | Market opportunities for speciality food. The marketing skills that can help make a business successful. Market analysis tools and marketing plan components. |
| Learning Outcome: |
On successful completion of this module, students should be able to:
|
| Assessment: | Total Marks 100: Continuous Assessment 100 marks (Written assessment). |
| Compulsory Elements: | Continuous Assessment. |
| Penalties (for late submission of course/project work etc.): | None. |
| Pass Standard and any Special Requirements for Passing Module: | 40%. |
| End of Year Written Examination Profile: | No Formal Written Examination. |
| Requirements for Supplemental Examination: | Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated. |