FE1806: Speciality Food Marketing and Distribution

Credit Weighting: 5
No. of Students: Min 10.
Pre-requisite(s): None
Co-requisite(s): None
Teaching Period(s): Semesters 1 or 2 or 3. (semester details for this module will be confirmed at the start of the programme).
Teaching Methods: 8hr(s) Lectures; 2hr(s) Practicals (/Field trip); 10hr(s) Workshops
Module Co-ordinator: Dr Seamus O'Reilly, Department of Food Business and Development.
Lecturer(s): Staff, Department of Food Business and Development.
Module Objective: To provide an understanding of market segmentation and product differentiation in the food market and introduce the main components of a marketing plan.
Module Content: Market opportunities for speciality food. The marketing skills that can help make a business successful. Market analysis tools and marketing plan components.
Learning Outcome: On successful completion of this module, students should be able to:
  • Identify and consider the implications of key trends on consumer food demands.
  • Explain and illustrate how consumer markets can be broken down into smaller more manageable groups.
  • List and describe the components of the marketing mix. Illustrate their relevance in the food products category.
  • Illustrate the application of food marketing through developing a simple marketing strategy for a food product based on secondary and primary information.
Assessment: Total Marks 100: Continuous Assessment 100 marks (Written assessment).
Compulsory Elements: Continuous Assessment.
Penalties (for late submission of course/project work etc.): None.
Pass Standard and any Special Requirements for Passing Module: 40%.
End of Year Written Examination Profile: No Formal Written Examination.
Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated.

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