Horizon 2020 ERA-NET SUSFOOD2: PLATEFORMS: ‘Sustainable Food Platforms: Enabling food practices through socio-technical innovation’

Horizon 2020 ERA-NET SUSFOOD2: PLATEFORMS: ‘Sustainable Food Platforms: Enabling food practices through socio-technical innovation’

Researchers Names: Professor Mary McCarthy & Dr Claire O’Neill (Irish Partners)

Email: m.mccarthy@ucc.ie or claireoneill@ucc.ie

Telephone number: 021-490 2075 or 021-490 2083

Funding Body: Horizon 2020 ERA-NET SUSFOOD2 / Department of Agriculture, Food and Marine.

Project type: Post-Doc.

Period: 1st May 2018 – 30th April 2021

 

Project description:

In recent years, we have seen an increase in the range of food provisioning platforms available to consumers. Each platform presents consumers with a unique choice architecture. These emerge from both e-commerce development and consumer-driven food provisioning. Little is known about the impact of these new platforms on food choices, or to what degree they represent new opportunities to promote sustainable food practices. The aim of the project is to produce in-depth knowledge on how food practices are affected by socio-technical innovations in food provisioning platforms and communicate success stories of sustainability to platform owners and policy makers. The project includes both business-driven platforms (e.g. supermarkets, online stores) and consumer-driven platforms (e.g. food cooperatives). The overall objective of the PLATEFORMS project is to produce in-depth and practically oriented knowledge on how sustainable household food consumption can be enabled through socio-technical innovations in food provisioning platforms.

https://www.youtube.com/watch?v=ZYNuzUm-lSQ

https://www.youtube.com/watch?v=3xyMTZoCkKo

 

Professor Mary McCarthy

Mary McCarthy is a Professor in Marketing in Cork University Business School and a member of the HRB Centre for Health and Diet Research. She has published well over 40 peer-reviewed international journal articles and over the last decade she has carried out research on a range of issues related to the factors influencing food choice. This has involved the use of a number of social psychology models to consider food choice issues at product and dietary choice levels. Professor McCarthy’s expertise will be used in supporting the design of the study and data collection. Drawing on her extensive survey related knowledge and the application of a wide range of tools she will work with the team in the finalisation of research tools and analysis, paper writing and dissemination and will provide oversight on the management and direction of the project.

 

Dr Claire O’Neill

Claire O’Neill is a Lecturer in Marketing in Cork University Business School, University College Cork (UCC). Dr O’Neill’s research interest is in the area of sustainable consumption and the ways in which sustainable behaviour is adopted in the home. She has collaborated with Green-Schools Ireland (a Foundation of Environmental Education (FEE) programme, known internationally as Eco-Schools) which aims to develop and maintain sustainable behaviours among primary and secondary schoolchildren. Dr O’Neill will manage the research team and become involved with all aspects of the research and dissemination. Her PhD was in the area of sustainable household practices and has a wealth of knowledge in this area which will be used to support the design of the study and the data collection along with monitoring and involvement in the data collection activities. Drawing on her qualitative survey knowledge the trustworthiness and credibility of the data will be assured.  

Environmental Research Institute

University College Cork, Lee Road, Cork

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