Webshot 31 - Getting to know your audience through audience research
Webshot 31 - Getting to know your audience through research
Overview and Sign-up
Our content planning process tells us that knowing our audience is important in knowing what content to put on our websites. But how do we get to know our audience? In this webshot we will outline the audience research process that we have developed and show you how you can use this for your own purposes.
- Date: Wed, 26 May 2021
- Time: 12-1pm
Watch this session
Here is some additional information to support the content of the webshot and provide some deeper context to the information session.
- Audience research resources for UCC people
- Audience research site for participants in audience research
Glossary of Terms
|Audience Research||The process by which you discover more about the different audiences that you have for your website and other communications channels. This is part of the overall Website Content Planning process.|
|4 Types of audience information||
The 4 categories of information that you want to know about your audience
A type of workshop we use to find out what we don’t already know about our audience which in turn gives us direction for our investigations
|Audience research plan||A set of activities such as surveys, workshops, interviews and other methods that we use to answer a specific set of questions to give us greater insight into our audience.|
Websites supporting audience research
- Our website content planning process SharePoint site.
- Our public-facing Audience Research Initiative site for research participants.
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|Webshot 29 - Show and Tell 3||Wed, 24 Mar 2021 at 12pm|
|Webshot 30 - UCC website user experience survey results 2021||Wed, 28 Apr 2021 at 12pm|
|Webshot 31 - Getting to know your audience through audience research||Wed, 26 May 2021 at 12pm|
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