Alumni Spotlight

Sarah Dineen - Founder of Amplify Digital Conference

17 Jul
Sarah Dineen

Sarah Dineen is the founder of Amplify Digital Conference, Ireland’s Largest Digital Marketing Conference which takes place in Cork on 27 and 28 July. She is the owner of the digital marketing firm SocialQue and set-up her first business Uniwink, with the support of Ignite UCC. Sarah talks us to us about her time in UCC and rolling in the grass on the quad!

Course/subjects studied in University College Cork

Commerce 2009 - 2013 majored in Marketing.

Best memory of UCC

Receiving highest overall results in first year and receiving a scholarship bursary. Also tutoring after my degree in Market Research and Consumer Behaviour. It was so fulfilling teaching modules I had done 2 years previous to commerce students and I had the freedom to use my own teaching material, and also corrected their projects. My love for marketing and teaching in one. I went back to UCC last September to show my uncle who is a mature law student the college and I forgot how much I missed the place!

How has your time at UCC helped you to get to where you are now?

UCC helped me professionally and personally. My entrepreneurial module with Lawrence Dooley gave me a taste of running a business and from 3rd year on I knew I wanted to be an entrepreneur. I gained many business skills from my academic studies, as well as practical skills of running a business from Ignite UCC.

What is your advice to current UCC students?

UCC is so much more that a university to get your degree. Take advantage of all the resources available to you to start your career.

What person/people at UCC had the most positive influence on you?

My lecturer in Market Research for Year 2 Michael Murphy, who was my work placement lecturer and whose class I also tutored after my degree. I remember being in Ernst & Young on my work placement as a tax assistant, and when he interviewed me to see how I was getting on, I confessed to him that accountancy wasn't for me and that I wanted to be an entrepreneur. He told me, ‘well isn't it good you found that out now on work placement’ and put my mind at ease that I didn't waste my time and to follow my dream of owning a business.

Were you involved in any Clubs or Societies?

I was working part time in Next as a sales assistant for 30 hours a week while in Commerce, so I didn't have time for clubs/societies, I regret that now.

Favourite UCC legend or superstition 

That you'd fail your exams if you walked on the quad grass, after my last exam, I rolled in it!

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