MSc (Management and Marketing)

NFQ Level 9, Major Award

The MSc in Management and Marketing is normally a full-time programme taken over 12 months from the date of first registration for the programme. The taught element of the programme, which includes both lectures and intensive workshops, runs from early September to early March. Examinations are held in late March.

  1. The minimum requirement for applicants is a Second Class Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).
  2. Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.
  3. All applicants whose first language is not English are required to sit either an IELTS test or a recognised equivalent test as approved by Faculty. The minimum requirement is an IELTS score of 6.5 with no individual section lower than 6.0. An exception may be granted where a candidate has been awarded a university degree where the overall content has been delivered in the English language.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

In Part I students take taught modules to the value of 60 credits. In Part II, from early April to the end of August, students will either go on work placement (MG6333) or write a dissertation (MG6334) to the value of 20 credits. Places on the work placement option are limited and students will be ranked on the basis of their success at interview. Students who do not go on placement must complete the dissertation. The placement portfolio or dissertation must be submitted at the end of August.

Students take 90 credits as follows:

Part I
Students take modules to the value of 60 credits in Part I.

Core Modules
Students take 50 credits as follows:
MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)

Elective modules
Students take modules to the value of 10 credits from the following:

MG6317 Contemporary Issues in HRM (5 credits)
MG6324 International Marketing Environment (5 credits)
MG6327 Entrepreneurship Practice and Opportunity Recognition (5 credits)
MG6336 Digital Marketing (5 credits)

Part II
Students take 30 credits as follows:
MG6332 Research Methods (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6333  Work Placement (20 credits) 
MG6334 Management and Marketing: Dissertation (20 credits)

Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.

Module Semester Information may be found here. Module Descriptions may be found here.

Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards 2019/2020 Book and for each module in the Book of Modules, 2019/2020.

See also under General Regulations for the Degree of Master.

Postgraduate Diploma in Management and Marketing
Students who successfully achieve the pass standard in Part I may opt not to proceed to Part II and may opt instead to exit the programme and be awarded the Postgraduate Diploma in Management and Marketing

Programme Learning Outcomes for MSc (Management and Marketing) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

Programme Learning Outcomes for Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

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