UCC Book of Modules, 2012/2013: MGXXXX

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 1hr(s) Lectures; Other (Up to 10 hrs Tutorials).

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Dr Carol Linehan, Department of Management and Marketing.

Module Objective: To introduce students to the history and development of management thought, organisational forms and business practice. To develop student's capabilities to understand, research and practice management.

Module Content: Topics include: the history and evolution of management thought and practice, organisation structure and design, managerial roles and functions, managing in the context of current business problems and opportunities.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe the history and evolution of key management concepts.
· Recognise how management theory developed in context and how it affects contemporary management practice.
· Critically evaluate how ideas about management influence the way individuals think and act in organizations.
· Differentiate between the concepts and practices of management and leadership.
· Analyse organizational design and power structures.
· Discuss organizational culture, learning and knowing.
· Demonstrate communication and technology skills.

Assessment: Total Marks 100: End of Year Written Examination 70 marks; Continuous Assessment 30 marks (Business Literacy Exercise (approx. 750 words) 15 marks, Online Exercise (approx. 750 words) 15 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 1hr(s) Lectures; Other (up to 10hrs Tutorials).

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Dr Helen McGrath, Department of Management and Marketing.

Module Objective: To introduce students to the principles of Marketing.

Module Content: Introduction to the marketing concept; the history of marketing; the role of the marketing manager; the marketing mix.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain the importance of a marketing orientation and customer focus
· Describe the process involved in targeting and positioning of a variety of products and services
· Explain the differences between consumer and organisational buyer behaviour
· Explain the key requirements for an effective marketing strategy in a competitive market
· Explain the role of marketing research.

Assessment: Total Marks 100: End of Year Written Examination 70 marks; Continuous Assessment 30 marks (Group Project (approx. 6,000 words) 30 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (As prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 180, Max 300 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 1hr(s) Lectures.

Module Co-ordinator: Mr Michael Murphy, Department of Management and Marketing.

Lecturer(s): Mr James Fairhead, Department of Management and Marketing.

Module Objective: To introduce students to the principles of Marketing.

Module Content: Introduction to the marketing concept; the history of marketing; the role of the marketing manager; the marketing mix.

Learning Outcomes: On successful completion of this module, students should be able to:
· To recognise and analyse the determinants of marketing strategies in an Irish and International context
· Demonstrate critical thinking
· Critically evaluate what marketing practitioners actually do and the decisions they make
· Relate marketing concepts/theories to actual practice in different companies.
· Reflect on his/her own behaviour as a consumer.

Assessment: Total Marks 100: End of Year Written Examination 100 marks.

Compulsory Elements: End of Year Written Examination.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 100, Max 300.

Pre-requisite(s): None

Co-requisite(s):

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Dr Kevin Scally, Department of Management and Marketing.

Lecturer(s): Dr Kevin Scally, Department of Management and Marketing.

Module Objective: To introduce students to the issues and processes of the challenges facing organisations and their leaders in today's competitive business environment. To develop the student's research, learning, communication and technology skills.

Module Content: Topics include: the history and evolution of management thought and practice, organisation structure and design, managerial roles and functions, managing in the context of current business problems and opportunities.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline the historic context of the evolving management role in society.
· Delineate the framework for the historic development of the modern business organisation.
· Give an account of the key legal concepts in the development of the business managers function.
· Discuss the relationship between the individual and the organisation.
· Comprehend the nature of authority and power within the organisation.
· Relate the nature of the postmodern business organisation to its role in democratic society.

Assessment: Total Marks 100: End of Year Written Examination 70 marks; Continuous Assessment 30 marks (1 essay).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (Students must submit alternative assessment, as prescribed by the department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: -.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 1hr(s) Lectures ((as timetabled)).

Module Co-ordinator: Dr James Walsh, Department of Management and Marketing.

Lecturer(s): Dr James Walsh, Department of Management and Marketing.

Module Objective: To introduce students to issues of public and private management.

Module Content: Similarities and differences between the private and public sector; the role of the manager in the changing environment of the new public management; the strategic management initiative.

Learning Outcomes: On successful completion of this module, students should be able to:
· Contrast managing in governmental and market contexts.
· Recognise managerial consequences of new public management.
· Identify the influence of organizational structure and culture on the management of public and private organisations
· Assess developmental approaches to the management of change in public and private organisations.
· Recognise and assess the role of assumptions in the management of public and private environments.

Assessment: Total Marks 100: End of Year Written Examination 70 marks; Continuous Assessment 30 marks (Group/Project Work).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 8.

Pre-requisite(s): None.

Co-requisite(s): None.

Teaching Methods: Workshops (Classroom mode: 20 hours lectures, seminars and group work. Blended Learning mode: 8 hours lectures, seminars and group work; on-line tutorials and e-mentoring. Distance Learning mode: on-line tutorials, e-mentoring and discussion forums); Directed Study (Classroom mode: in classroom assignment instructions. Blended Learning mode: in classroom assignment instructions and on-line assignment instructions and feedback. Distance Learning mode: on-line assignment instructions, e-mentoring and feedback); Other (Classroom, Blended and Distance Learning Modes: online resources - articles, readings and case studies).

Module Co-ordinator: Mr Karl O'Mahony, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The objective of this module is to provide students with a broad understanding of the different functions and elements that comprise an enterprise; and how these functions collaborate to manage their inventories and other resources.

Module Content: Construction of enterprises and their operating environments, overview of each function within an enterprise, managing and integrating the functions, and inventory categories and management.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline how to develop an inventory policy and evaluate its contribution to organisational and supply chain operations and strategy.
· Identify key capacity planning decisions and rules and demonstrate their role in supply chain management.
· Describe various organisational structures and evaluate their impact on organisational and supply chain management processes.

Assessment: Total Marks 100: End of Year Written Examination 50 marks (Open Book); Continuous Assessment 50 marks (1 x 1,500 word report).

Compulsory Elements: Continuous Assessment; End of Year Written Examination.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) (Open Book).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) (Open Book) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Periods 1 and 2. (Part 1: November - February).

No. of Students: Min 12, Max 20.

Pre-requisite(s): None.

Co-requisite(s): None.

Teaching Methods: 16hr(s) Lectures; 2hr(s) Workshops; 80hr(s) Directed Study.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing; Staff, Department of Food Business and Development, and Industry Presenters.

Module Objective: To develop expertise in applying strategic analysis and strategy implementation to current business issues.

Module Content: Corporate Environment, Corporate Strategy, Corporate Transformation, Generic Business Strategies, Food Business Strategy, Food Industry Analysis.

Learning Outcomes: On successful completion of this module, students should be able to:
· Discuss the major theories of strategic management and marketing.
· Apply the principal frameworks and concepts to case-based problems and recommend solutions.
· Describe strategic options for food companies.
· Challenge the dominant paradigms in strategic thinking.

Assessment: Total Marks 100: Continuous Assessment 100 marks (1 Learning Log, 50 marks; 1 x 1,500 word written assignment, 50 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1. (Part 2: September - December).

No. of Students: Min 12, Max 20.

Pre-requisite(s): None.

Co-requisite(s): None.

Teaching Methods: 16hr(s) Lectures; 2hr(s) Workshops; 80hr(s) Directed Study.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing; Staff, Department of Food Business and Development, and Industry Presenters.

Module Objective: This module will enable the student to understand the role of leadership and the importance of bringing about development and change in organisations. The importance of corporate culture, effective interpersonal relationships and Human Resource Management in food organisations including co-operatives will be considered.

Module Content: Leadership, Leadership Styles, Change Management, Conflict Resolution, Labour Relations Commission.

Learning Outcomes: On successful completion of this module, students should be able to:
· List and explain the traits of effective leadership.
· Deal with conflict in the business environment.
· Describe the key concepts, theories and models of organisation development and change.
· Appreciate the challenge of Human Resource Management and the impact of environmental context on human resource management strategy and tactics.
· Demonstrate a knowledge of relevant employment legislation.
· Recommend appropriate change strategies based on an analysis of organisational context.
· Outline and explain the role and workings of the LRC.

Assessment: Total Marks 100: Continuous Assessment 100 marks (1 Learning Log, 50 marks; 1 x 1,500 word written assignment, 50 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1. (Part 2: September - December).

No. of Students: Min 12, Max 20.

Pre-requisite(s): None.

Co-requisite(s): None.

Teaching Methods: 16hr(s) Lectures; 2hr(s) Workshops; 80hr(s) Directed Study.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing; Staff, Department of Food Business and Development, and Industry Presenters.

Module Objective: To gain an insight into the key role of marketing (especially international marketing) in the food sector.

Module Content: Market entry, Market research. Managing business customer and consumer relationships. Commodity markets. Developing the product portfolio. Brands. Innovation and new product development.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe the main modes of market entry.
· Discuss the contemporary issues for food companies operating in international commodity markets.
· Assess the importance of social and cultural environment to marketing efforts and business relationships.
· Critically analyse the different marketing strategies that firms utilise in competitive food markets.
· Appreciate the need for a structured approach to NPD within the Food Industry.

Assessment: Total Marks 100: Continuous Assessment 100 marks (1 Learning Log, 50 marks; 1 x 1,500 word written assignment, 50 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: -.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 1hr(s) Lectures.

Module Co-ordinator: Mr Michael Murphy, Department of Management and Marketing.

Lecturer(s): Mr James Fairhead, Department of Management and Marketing.

Module Objective: To introduce students to the principles of Marketing.

Module Content: Introduction to the marketing concept; the history of marketing; the role of the marketing manager; the marketing mix.

Learning Outcomes: On successful completion of this module, students should be able to:
· Demonstrate understanding of the theories and concepts of marketing.
· Demonstrate critical thinking.
· Critically evaluate what marketing practitioners actually do and the decisions they make.
· Apply his/her learning to actual companies and situations.
· Reflect on his/her own behaviour as a consumer.

Assessment: Total Marks 100: End of Year Written Examination 100 marks.

Compulsory Elements: End of Year Written Examination.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; Other (Up to 10hrs Tutorials).

Module Co-ordinator: Dr Brendan Richardson, Department of Management and Marketing.

Lecturer(s): Dr Brendan Richardson, Department of Management and Marketing.

Module Objective: To cover the principles of consumer behaviour.

Module Content: Exploration of the factors that shape consumption choices, including personal factors, such as motivation, attitudes, and the individual's sense of self, the culture in which we live and the social groups we belong to. The module also examines some of the many implications for marketers that arise from the study of consumer behaviour.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain how consumer behaviour is shaped by personal factors including personal attitudes, motivation and self-concept
· Explain how the culture in which we live and the social groups we belong to act as important influences on consumer behaviour
· Explain consumer decision-making processes and their implications for marketers
· Explain how consumer attitudes develop and change and what implications this has for marketing communications
· Carry out in-depth interviews with individual consumers to explore the link between self concept and consumer behaviour.

Assessment: Total Marks 100: End of Year Written Examination 70 marks; Continuous Assessment 30 marks (Group project (approx. 4,000 words); project must include a Project Diary listing tasks performed by each group member as agreed by the Group).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Max 50.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Other (Lectures and Seminars 24hrs).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Dr Lawrence Dooley, Department of Management and Marketing.

Module Objective: To introduce course participants to approaches to health sector management and planning.

Module Content: Universalist and sector-specific approaches to management and planning; Management and planning in the context of the health services model; Human resource development; Physical resource management and planning; Financial resource management and planning; The Planning Cycle. Comparative health systems analysis; the role of public health; district health systems; the primary health care approach; decentralisation; community participation; inter-sectoral collaboration; monitoring and evaluation; information systems.

Learning Outcomes: On successful completion of this module, students should be able to:
· Differentiate between the role and functions of management and leadership in the management and planning of public health systems
· Identify and discuss the influence of external and internal contextual factors of concern to those responsible for the management & planning of public health systems.
· Analyse organization design and structures and discuss the influence of organizational structure on the management of organizations
· Analyse organization culture and discuss the influence of culture on the management of organizations
· Discuss the role of activities performed by and value of the human resource management function for public health systems management and planning.
· Evaluate the importance of the individual's contribution to public health systems and the factors affecting individual behaviour and performance such as motivation & team dynamics.
· Recognise good practice in the areas of teamworking & motivation.
· Demonstrate management skills of analyses, critical thinking, communication, teamwork, interviewing & presentation.

Assessment: Total Marks 100: End of Year Written Examination 60 marks (End of Year Written Examination); Continuous Assessment 40 marks (Group assignment (25 marks); Presentation (15 marks)).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (Students must submit alternative assessment, as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: -.

Pre-requisite(s): Proficiency in at least one of the following languages: French, German, Irish, Italian, Spanish.

Co-requisite(s): -

Teaching Methods: 24 x 1hr(s) Lectures.

Module Co-ordinator: Dr Kevin Scally, Department of Management and Marketing.

Lecturer(s): Dr Kevin Scally, Department of Management and Marketing.

Module Objective: To examine the nature and process of management and organisations in the context of globalisation and internationalism.

Module Content: Topics include: Irish SMEs & MNCs competing in a European and Global context, operating across national and international boundaries.

Learning Outcomes: On successful completion of this module, students should be able to:
· Define the essential elements of the globalised business environment.
· Give an account of the history and effects of the main international trade agreements
· Discuss the implications and effects of corporate indust
· Explain the legal constructs underpinning international business
· Express the key characteristics of international trade
· Explain the development of the global regime in trade monopolies and industrial property.

Assessment: Total Marks 100: End of Year Written Examination 70 marks; Continuous Assessment 30 marks (2,000 word Essay).

Compulsory Elements: End of Year Written Examination; Continuous Assessment (Essay).

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s). Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): N/A

Co-requisite(s):

Teaching Methods: 24 x 1hr(s) Lectures; Other (Up to 10 hrs Tutorials).

Module Co-ordinator: Dr Lawrence Dooley, Department of Management and Marketing.

Lecturer(s): Dr Lawrence Dooley, Department of Management and Marketing.

Module Objective: To provide students with insights into the processes by which enterprises operate, deliver products and services to the market and adapt to external forces in order to remain sustainable and grow.

Module Content: Role of enterprise in society, Organisational function and structure, Strategic planning, Operations management, Entrepreneurship, Innovation and leadership, Product/Service delivery, Change management and improving operations.

Learning Outcomes: On successful completion of this module, students should be able to:
· Examine the role of enterprise in society.
· Describe key concepts, theories and processes of business operations.
· Critique business operations and their importance to business success.
· Evaluate the impact of the environmental context on business operations.
· Discuss the impact of innovation and change on business processes.
· Assess the forces influencing of entrepreneurial leadership regarding business trajectory.

Assessment: Total Marks 100: End of Year Written Examination 100 marks.

Compulsory Elements: End of Year Written Examination.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 20, Max 100.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Other (Tutorial (Distance Education)).

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Ms Carol Kelleher, Department of Management and Marketing.

Module Objective: To explore the principles and processes of marketing with particular reference to service organisations.

Module Content: Topics include marketing roles and functions; marketing strategy; consumer behaviour, market research and competitor analysis.

Learning Outcomes: On successful completion of this module, students should be able to:
· Define marketing and discuss its impact on society
· Differentiate between strategic and tactical marketing
· Explain the role of marketing research and the stages in carrying out a market research project
· Identify and explain market segmentation, positioning and the 'marketing mix'
· Explain what is meant by brand extension.

Assessment: Total Marks 100: End of Year Written Examination 60 marks; Continuous Assessment 40 marks.

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. The mark for Continuous Assessment is carried forward.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 20, Max 100.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Other (Tutorial (Distance Education)).

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Prof Sebastian Green, Department of Management and Marketing.

Module Objective: To examine the nature of strategy and strategic management.

Module Content: Topics include: strategy in the private, public and not-for-profit sectors; the practice of strategic management, analysing the context; internal analysis; objectives and stakeholder expectations; evaluation and selection of strategies; designing structures and allocating resources, creative tension between values and viability.

Learning Outcomes: On successful completion of this module, students should be able to:
· Discuss the major theories of strategic management.
· Apply the principal frameworks and concepts to their organisations.
· Conduct a strategic audit.
· Develop a strategic plan.

Assessment: Total Marks 100: End of Year Written Examination 60 marks; Continuous Assessment 40 marks (Assignments).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. The mark for Continuous Assessment is carried forward.

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 8.

Pre-requisite(s): None.

Co-requisite(s): None.

Teaching Methods: Workshops (Classroom mode: 20 hours lectures, seminars and group work. Blended Learning mode: 8 hours lectures, seminars and group work; on-line tutorials and e-mentoring. Distance Learning mode: on-line tutorials, e-mentoring and discussion forums); Directed Study (Classroom mode: in classroom assignment instructions. Blended Learning mode: in classroom assignment instructions and on-line assignment instructions and feedback. Distance Learning mode: on-line assignment instructions, e-mentoring and feedback); Other (Classroom, Blended and Distance Learning modes: online resources - articles, readings and case studies).

Module Co-ordinator: Ms Patrice Cooper, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The objective of this module is to equip students with an awareness of what to consider and how to implement change to enhance SCM within their organisations.

Module Content: Identifying the need for change, identifying and overcoming resistance to change, operating as a change agent within one's own organisation, implementing and measuring the results of effective change.

Learning Outcomes: On successful completion of this module, students should be able to:
· Discuss the models of change management in the management literature.
· Recognise the types of challenges and obstacles generally encountered in change efforts.
· Develop and implement strategies to overcome such obstacles.

Assessment: Total Marks 100: End of Year Written Examination 50 marks (Open Book); Continuous Assessment 50 marks (1 x 1,500 word report).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) (Open Book).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) (Open Book) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 1hr(s) Lectures; Other (Up to 10 hrs Tutorials).

Module Co-ordinator: Mr Michael Murphy, Department of Management and Marketing.

Lecturer(s): Mr Michael Murphy, Department of Management and Marketing.

Module Objective: To cover the main concepts, tools and techniques in market research.

Module Content: This module will focus on the role of marketing research in management decision making; problem definition and creating a research design; data preparation, acquisition and analysis; marketing research in practice.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline the main marketing research concepts, tools and techniques;
· Discuss the advantages and disadvantages of various quantitative and qualitative marketing research methods in providing information for managerial decision-making
· Assess critically whether a particular marketing research plan is suitable for procuring, analysing and interpreting the required data and meeting its overall objectives
· Identify a research problem and design a suitable marketing research plan for collecting, analysing,interpreting and presenting the information needed for making appropriate marketing decisions;
· Criticise and re-interpret the meaning of statistical data analyses and representations;
· Implement the theories into practice by conducting their own marketing research project.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Group Project (approx. 4,000 words) 70 marks; a group diary must be kept to record each group member's contribution to the project; In-class test 30 marks.).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): N/A

Co-requisite(s): N/A

Teaching Methods: 24 x 1hr(s) Lectures.

Module Co-ordinator: Dr Lawrence Dooley, Department of Management and Marketing.

Lecturer(s): Dr Lawrence Dooley, Department of Management and Marketing.

Module Objective: To introduce students to the context, content and processes of innovation management within modern businesses.

Module Content: Topics include: Business innovation topology, Models of innovation management, creativity and knowledge management, R&D management, Intellectual property, Portfolio management, Open innovation and technology transfer, New product/service development process.

Learning Outcomes: On successful completion of this module, students should be able to:
· Examine the role and importance of innovation in society.
· Discuss the common driving forces and sources of business innovation.
· Identify the key issues involved in the processes of creativity, innovation and commercialisation.
· Evaluate effective intellectual property strategies for technology based businesses.
· Critique an organisation's research and development portfolio.
· Critically assess the decisions underpinning an organisation's innovation process.

Assessment: Total Marks 100: End of Year Written Examination 100 marks.

Compulsory Elements: End of Year Written Examination.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Dr James Walsh, Department of Management and Marketing.

Lecturer(s): Dr James Walsh, Department of Management and Marketing.

Module Objective: This module assesses the contribution of people management strategies and practices to organisational performance and national competitiveness with particular reference to the knowledge economy.

Module Content: How can HR contribute to organisational performance? Evaluating evidence on the integration and 'bundling' of best practices.
What do different models of HR prescribe for practices and outcomes in organisations?
HRM & high-performance organisations - a review of the evidence.
Current national & international competitiveness data - key sources.
How does HRM link to competitiveness? - a review of the productivity, innovation, skills, change debates.
Building strategic capability and competing in the knowledge economy.
Human Resource Management's role in the knowledge economy.

Learning Outcomes: On successful completion of this module, students should be able to:
· Identify the current sources of competitiveness data.
· Understand the link between HRM and competitiveness.
· Assess the argument that certain HRM practices are associated with increased performance and competitiveness.
· Discuss how a knowledge based perspective on the economy influences competitiveness strategies.
· Identify and discuss the role of the human resource management function in a knowledge economy.

Assessment: Total Marks 100: Continuous Assessment 100 marks (4 x Individual Case Study Assessment, approx. 1,500 word each, 25 marks each).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): MG1000 or equivalent

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Dr Donncha Kavanagh, Department of Management and Marketing.

Module Objective: Introduce you to ethical theory as a basis for approaching business ethics. To give you an insight into the ethical issues that business decision-makers face in developing and implementing policies about employees, customers and the general public. To give you hands-on experience of ethical dilemmas through case studies, role-playing and discussion.

Module Content: Frameworks for the analysis of business ethical decisions. Corporate social responsibility. The regulation of business. Consumer rights and advertising, Employee rights, Downsizing. Whistle-blowing, Trade secrets. The Moral Manager.

Learning Outcomes: On successful completion of this module, students should be able to:
· Apply the primary ethical theories (utilitarianism, deontological theory, rights theory, virtue ethics, theories of justice, etc.) to specific ethical dilemmas in business.
· Critique each of the ethical theories, demonstrating a comprehensive understanding of the foundations and evolution of each theory.
· Compare and contrast the economic, legal and moral points of view in business decision-making.
· Describe the different ethical perspectives on (a) the role of managers and (b) the market.
· Critique, from an ethical-informed perspective, common organizational forms and practices such as rules, bureaucracy.
· Demonstrate comprehensive knowledge of a specified issue in the field of business ethics.
· Demonstrate enhanced research skills.

Assessment: Total Marks 100: End of Year Written Examination 100 marks.

Compulsory Elements: End of Year Written Examination.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 24 x 1hr(s) Seminars.

Module Co-ordinator: Ms Carol Kelleher, Department of Management and Marketing.

Lecturer(s): Ms Carol Kelleher, Department of Management and Marketing.

Module Objective: To consider the uses and applications of marketing communications and social media in contemporary marketing practice. Students will also appraise and develop integrated marketing communication and social media marketing skills in a practical context. A core focus of the module will be design and implementation of an integrated marketing communications and social media marketing campaign for a selected brand or company.

Module Content: Students will be introduced to the challenges and processes involved in managing the integrated marketing communication and social media functions of an organisation. The course will consider the issues that arise in planning, implementing and evaluating communications strategies across multiple media and channels: print and broadcast advertising, PR, direct, online and other social media marketing channels.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain the evolving role of marketing communications and social media marketing within the firm
· Explain the important concepts, processes and managerial integrated marketing communications and social media frameworks
· Discuss the application of integrated marketing communications and social media strategies and tactics
· Evaluate existing and current integrated marketing and social media marketing campaigns
· Design and assess new online and offline promotional strategies
· Critically appraise the evolving and ever increasing influence and applications of technology on contemporary marketing practice, communications and customer driven innovation
· Determine the appropriate use of technology applications to complement or replace traditional marketing practices and optimise customer value, communications and customer driven innovation
· Effectively and appropriately use and apply social media tools currently available (e.g. podcasts, wikis, viral marketing, social networking, weblogs, video blogs etc.) both as active consumers and marketing professionals.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (Group Project (approx. 4,500 words) 70 marks; Presentation 30 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Ms Linda Murphy, Department of Management and Marketing.

Lecturer(s): Ms Patrice Cooper, Department of Management and Marketing.

Module Objective: This module aims to provide students with an understanding of organisational structures, cultures, systems and decision-making processes.

Module Content: Organisations and organisational theory, bureaucracies, scientific management and theories of administration. Culture, structure and decision making processes of organisations in the voluntary and public sectors. Managing self: time planning and time management. Managing others: people and work, recruitment, selection, induction, supervision. Management of organisations: role of managers, teamwork, development and planning. Management of voluntary organisations.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognise how management theory developed in context and how it affects contemporary management practice
· Outline and discuss the role of management and leadership
· Explain the concepts of and role of change and organizational development
· Discuss the challenges and opportunities facing the voluntary and community sector and the implications for change and development
· Discuss the influence of and role of leadership, organisational structure and culture on organisational development and change and its management
· Identify the key aspects of people management impacting on change management such as human resource development initiatives and communication
· Describe and discuss the nature, models, processes and systems for managing change
· Describe and discuss the strategies for managing change and organisational development.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Casework (50 marks); Worksheet (50 marks)).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (If a student fails or does not submit Continuous Assessment, (s)he must submit alternative assessment as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching/Research Period 3. (After Third University Examination - April to September. The placement report is to be submitted before the end of September). See Placement Handbook for exact date.).

No. of Students:

Pre-requisite(s): ECDL Course

Co-requisite(s): None

Teaching Methods: 1 x 6month(s) Placements.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Dr Lawrence Dooley, Department of Management and Marketing.

Module Objective: To complement classroom teaching with exposure to institutional work processes in business and other relevant organisations.

Module Content: Following the Third Year Spring Examination, students will go on placement from April to September. The work programme will be jointly monitored by a UCC academic mentor and a business mentor in the external organisation. Students will be expected to keep learning logs at agreed intervals. See Placement Handbook for information on devising and submitting logs.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe the business, its organisational culture and purpose.
· Critique the practice of communication in an organisational context
· Demonstrate ability to function independently and in a workplace team
· Demonstrate the application of the knowledge , skills and competencies of the programme of study to the workplace
· Reflect on and analyse the learning experience from the work placement.

Assessment: Placement Report to be submitted before end of September which will be assessed on a Honours/Pass/Fail basis.

Compulsory Elements: Placement in industry, placement report and learning logs.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: A Pass Judgement.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: No Supplemental Examination. There is no provision for repeating this module in the Autumn or in a Repeat Year. Students failing this module will not be eligible for the award of an honours degree in the final year.

Credit Weighting: 10

Teaching Period(s): Teaching/Research Period 3. (After Third University Examination - April to September. The research project is to be submitted before end of September. See Research Project Handbook for exact date).

No. of Students:

Pre-requisite(s): ECDL

Co-requisite(s): None

Teaching Methods: 1 x 6month(s) Other (Research Project either based in industry or in UCC.).

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Dr Lawrence Dooley, Department of Management and Marketing.

Module Objective: To complement classroom teaching with exposure to institutional work processes in business and other relevant organisations.

Module Content: Following the Third Year Spring Examination, students will start their project, commencing April, for 6 months. The industry-based research project will be jointly monitored by a UCC academic mentor and a business mentor in the external organisation. The UCC-based research project will be monitored by a UCC academic mentor.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe the research culture
· Demonstrate the process of research and enquiry
· Demonstrate initiative and leadership skills whilst working alone and in teams
· Demonstrate the application of the knowledge, skills and competencies of research
· Prepare and present a research report
· Reflect on and analyse the learning experience from the research placement.

Assessment: Submission of research project and a presentation thereon before end of September which will be assessed on a honours/pass/fail basis.

Compulsory Elements: Submission of Research Project and presentation thereon.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: A Pass Judgement.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: No Supplemental Examination. There is no provision for repeating this module in the Autumn or in a Repeat Year. Students failing this module will not be eligible for the award of an honours degree in the final year.

Credit Weighting: 10

Teaching Period(s): Teaching/Research Period 3. (After Third University Examination - April to September. The placement report is to be submitted before the end of September. See Placement Handbook for exact date.).

No. of Students:

Pre-requisite(s): ECDL Course

Co-requisite(s): None

Teaching Methods: 6month(s) Placements.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Dr Lawrence Dooley, Department of Management and Marketing.

Module Objective: To complement classroom teaching with exposure to institutional work processes in business and other relevant organisations

Module Content: Following the Third Year Spring Examination, students will go on placement from April to September. The work programme will be jointly monitored by a UCC academic mentor and a business mentor in the external organisation. Students will be expected to keep learning logs at agreed intervals. See Placement Handbook for information on devising and submitting logs.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe the business, its organisational culture and purpose.
· Critique the practice of communication in an organisational context.
· Demonstrate ability to function independently and in a workplace team.
· Demonstrate the application of the knowledge, skills and competencies of the programme of study to the workplace.
· Reflect on and analyse the learning experience from the work placement.

Assessment: Placement Report to be submitted before the end of September which will be assessed on a Honours/Pass/Fail basis.

Compulsory Elements: Placement in industry, placement report and learning logs.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: A Pass judgement.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: No Supplemental Examination. There is no provision for repeating this module in the Autumn or in a Repeat Year. Students failing this module will not be eligible for the award of an honours degree in the final year.

Credit Weighting: 10

Teaching Period(s): Teaching/Research Period 3. ((After Third University Examination - April to September. The research project is to be submitted before end of September). See Research Project Handbook for exact date.).

No. of Students:

Pre-requisite(s): ECDL

Co-requisite(s): None

Teaching Methods: 6month(s) Other (Research Project either based in industry or in UCC.).

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Dr Lawrence Dooley, Department of Management and Marketing.

Module Objective: To complement classroom teaching with exposure to institutional work processes in business and other relevant organisations

Module Content: Following the Third Year Spring Examination, students will start their project, commencing April, for 6 months. The industry-based research project will be jointly monitored by a UCC academic mentor and a business mentor in the external organisation. The UCC-based research project will be monitored by a UCC academic mentor

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe the research culture.
· Demonstrate the process of research and enquiry.
· Demonstrate initiative and leadership skills whilst working alone and in teams.
· Demonstrate the application of the knowledge, skills and competencies of research.
· Prepare and present a research report.
· Reflect on and analyse the learning experience from the research placement.

Assessment: Submission of research project and a presentation thereon before the end of September which will be assessed on a honours/pass/fail basis.

Compulsory Elements: Submission of research project and a presentation thereon.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: A Pass Judgement.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: No Supplemental Examination. There is no provision for repeating this module in the Autumn or in a Repeat Year. Students failing this module will not be eligible for the award of an honours degree in the final year.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 20, Max 100.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Other (Distance education module, assignment and workshop).

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Prof Sebastian Green, Department of Management and Marketing.

Module Objective: To examine the nature and principles of HRM in mutual businesses and provide skills to enhance students' ability to manage human resources effectively.

Module Content: Issues to be examined include the relevance of conventional HRM approaches; HRM and strategic management; human resource planning; improving the fit between people and jobs; working effectively with volunteers; designing participative training to activate and empower volunteers and staff; the cost effectiveness of HRM interventions; and total quality and HRM.

Learning Outcomes: On successful completion of this module, students should be able to:
· Discuss the major theories of Human Resources Management.
· Apply the principal frameworks and concepts to their organisations.
· Characterise contemporary human resource management in terms of its scope and systems.
· Analyse the principal concepts of human resource management.
· Identify and discuss the fundamental goals of human resource management in organisations.

Assessment: Total Marks 100: End of Year Written Examination 60 marks; Continuous Assessment 40 marks (Assignments).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. The mark for Continuous Assessment is carried forward.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): MG1000 or equivalent

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Dr Donncha Kavanagh, Department of Management and Marketing.

Module Objective: Introduce you to ethical theory as a basis for approaching business ethics. To give you an insight into the ethical issues that business decision-makers face in developing and implementing policies about employees, customers and the general public. To give you hands-on experience of ethical dilemmas through case studies, role-playing and discussion.

Module Content: Frameworks for the analysis of business ethical decisions. Corporate social responsibility. The regulation of business. Consumer rights and advertising, Employee rights, Downsizing. Whistle-blowing, Trade secrets. The Moral Manager.

Learning Outcomes: On successful completion of this module, students should be able to:
· Apply the primary ethical theories (utilitarianism, deontological theory, rights theory, virtue ethics, theories of justice, etc.) to specific ethical dilemmas in business.
· Critique each of the ethical theories, demonstrating a comprehensive understanding of the foundations and evolution of each theory.
· Compare and contrast the economic, legal and moral points of view in business decision-making.
· Describe the different ethical perspectives on (a) the role of managers and (b) the market.
· Critique, from an ethical-informed perspective, common organizational forms and practices such as rules, bureaucracy.
· Demonstrate comprehensive knowledge of a specified issue in the field of business ethics.
· Demonstrate enhanced research skills.

Assessment: Total Marks 100: End of Year Written Examination 100 marks.

Compulsory Elements: End of Year Written Examination.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 24 x 1hr(s) Seminars.

Module Co-ordinator: Ms Carol Kelleher, Department of Management and Marketing.

Lecturer(s): Ms Carol Kelleher, Department of Management and Marketing.

Module Objective: To consider the uses and applications of marketing communications and social media in contemporary marketing practice. Students will also appraise and develop integrated marketing communication and social media marketing skills in a practical context. A core focus of the module will be design and implementation of an integrated marketing and communications and social media marketing campaign for a selected brand or company

Module Content: Students will be introduced to the challenges and processes involved in managing the integrated marketing communication and social media functions of an organisation. The course will conisder the issues that arise in planning, implementing and controlling communications strategies across multiple media and channels: print and broadcast advertising, PR, direct, online and other social media marketing channels.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain the evolving role of marketing communications and social media marketing in marketing and within the firm.
· Explain the important concepts, processes and managerial integrated marketing communications and social media frameworks
· Discuss the application of integrated marketing communications and social media marketing strategies and tactics
· Evaluate existing and current integrated marketing and social media marketing campaigns
· Design and assess new online and offline promotional strategies
· Critically appraise the evolving and ever increasing influence and applications of technology on contemporary marketing practice, communications and customer driven innovation
· Determine the appropriate use of technology applications to complement or replace traditional marketing practices and optimise customer value, communications and customer driven innovation
· Effectively and appropriately use and paply social media tools currently available (e.g. podcasts, wikis, viral marketing, social networking, blogs, video blogs etc.) both as active consumers and marketing professionals.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (Group Project (approx. 4,500 words) 70 marks; Presentation 30 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s):

Teaching Methods: 24 x 2hr(s) Lectures; Seminars.

Module Co-ordinator: Dr Lawrence Dooley, Department of Management and Marketing.

Lecturer(s): Dr Lawrence Dooley, Department of Management and Marketing.

Module Objective: To examine, critique and apply the main elements of business start-up and entrepreneurship.

Module Content: This module will utilise small business cases and draw on the experience of Irish entrepreneurs to facilitate student learning. the module provides students with the opportunity to apply their learning in a business start-up context and experience entrepreneurial behaviour. Topics addressed in this module include: Entrepreneurial characteristics and orientation, Opportunity recognition and ideation, Acquiring resources, Building the team, Market research and development, Protecting IP, Scaling the business, Sales and internationalisation, Building the brand, Networks and strategic alliances.

Learning Outcomes: On successful completion of this module, students should be able to:
· Examine the role and importance of entrepreneurship in society.
· Discuss the common driving forces and special characteristics of entrepreneurs.
· Identify and evaluate the key issues involved in opportunity recognition and enterprise creation.
· Apply effective intellectual property rights solutions for business proposals.
· Evaluate and analyse the strengths and weaknesses of a business plan.
· Formulate a complete business plan based on an original idea.
· Critically assess the commercial viability of setting up a business.
· Appraise the role of management across the phases of business creation, growth and sustainability.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Individual Assignment 60 marks; Group Business Plan (approx. 6,500 words) 110 marks; Project Presentation 30 marks.).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): MG1000, MG1002 or equivalent

Co-requisite(s): None

Teaching Methods: 24 x 1hr(s) Lectures; Other (24 x 1hr Case Study Discussions).

Module Co-ordinator: Ms Patrice Cooper, Department of Management and Marketing.

Lecturer(s): Ms Patrice Cooper, Department of Management and Marketing.

Module Objective: To develop expertise in applying the methods, principles and processes of strategic analysis and strategy implementation to current business and marketing issues experienced by firms competing in today's turbulent environment.

Module Content: This module draws together the areas of strategic analysis, strategy formulation and implementation. Core topics include: Environmental analysis, resource analysis, business level strategy, marketing strategy development and sustaining competitive advantage; Corporate level strategies and managing the multibusiness corporation; managing organisational culture and change and the exercise of leadership, power and control

Learning Outcomes: On successful completion of this module, students should be able to:
· Discuss the major theories of strategic management and marketing.
· Apply the principal frameworks and concepts to case-based problems and recommend and present solutions.
· Display and evaluate key management practices.
· Challenge the dominant paradigms in strategic thinking.

Assessment: Total Marks 200: End of Year Written Examination 140 marks; Continuous Assessment 60 marks (Group Assignment (Written Report 30 marks; Presentation 30 marks)).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 2hr(s) Lectures.

Module Co-ordinator: Ms Carol Kelleher, Department of Management and Marketing.

Lecturer(s): Dr Helen McGrath, Department of Management and Marketing.

Module Objective: To examine, critique and apply the main concepts, tools and techniques relevant to business networks and relationship marketing

Module Content: Introduction to strategic market relationships; understanding relationship-based theories; relationship planning and development; relationship types and drivers; understanding networks; channel relationships; innovation through relationships; relationship management; small firm marketing through networks and relationships

Learning Outcomes: On successful completion of this module, students should be able to:
· Develop and apply relational and network based decision models to organisations
· Critically evaluate what marketing practitioners do and the decisions they have to make in the field of industrial marketing.
· Demonstrate a knowledge of the social and structural characteristics of relationships and networks
· Critically evaluate network and relationship positions of organisations/industries
· Obtain the knowledge and skills to manage inter-organisational relationships
· Appreciate the fundamentals of a firm's inter-departmental interdependencies.

Assessment: Total Marks 200: End of Year Written Examination 140 marks; Continuous Assessment 60 marks (Individual Project (approx. 1,500 words) 60 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): MG1000, MG1002 or equivalent

Co-requisite(s): None

Teaching Methods: 24 x 2hr(s) Lectures.

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Ms Carol Kelleher, Department of Management and Marketing.

Module Objective: To develop each student's research skills.

Module Content: This module involves an individual research study undertaken by the student in any area of management and marketing. It requires a relevant literature search and literature review. It may also involve empirical study. This module will be of particular value to students intent on pursuing research studies in management and marketing or those seeking a career in business consultancy.

Learning Outcomes: On successful completion of this module, students should be able to:
· Demonstrate an ability to access multiple databases and identify key readings in the literature relevant to the research topic under investigation
· Classify this literature into relevant categories as determined by their underlying concerns and assumptions
· Select for themselves from the above readings such ideas, concepts or theories as are applicable to their chosen topic area
· Analyse their topic using such ideas, concepts or theories
· Synthesise and present the results in unified fashion
· Evaluate the relative merits of the different approaches to the topic under investigation
· Conduct empirical research (if appropriate) which adds to management and marketing and apply the literature to concrete examples thereby contributing to knowledge.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Individual Research Project (approx. 7,500 words) 150 marks; Presentation 50 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): MG2001 or equivalent

Co-requisite(s):

Teaching Methods: 24 x 2hr(s) Lectures.

Module Co-ordinator: Dr James Walsh, Department of Management and Marketing.

Lecturer(s): Dr James Walsh, Department of Management and Marketing.

Module Objective: To introduce students to contemporary and critical issues in HRM.

Module Content: Positioning the field: current debates in HRM. Examination of the values underpinning different models of the employment relationship.
Critically assess the issues of ethics, instrumentality and agency in different models of people management.
Examine different stakeholders' perspectives on changing work practices, e.g. drives for increased workplace flexibility.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline and contribute to current debates in HRM.
· Identify different values/assumptions inherent in different models of the employment relationship.
· Assess models of people management from an ethical standpoint.
· Debate the effects of changing work practices on multiple stakeholders.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (Individual paper/case study assessment, approx. 5,000 words).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Tutorials (Individual); Workshops (Skill Focussed); Directed Study (Research, reading and analysis).

Module Co-ordinator: Ms Carol Kelleher, Department of Management and Marketing.

Lecturer(s): Ms Carol Kelleher, Department of Management and Marketing.

Module Objective: This module aims to apply the marketing skills and techniques that have been acquired earlier in the programme (BComm degree); and develop analytical report writing, project management, time management and presentation skills

Module Content: Project identification and project planning. Background literature search and synthesis. Development and implemention of research methodology. Completion of data analysis. Compilation and presentation of results

Learning Outcomes: On successful completion of this module, students should be able to:
· Define a marketing research project
· Devise an appropriate research methodology
· Analyse primary and secondary data
· Prepare and present an evidence based project.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Individual progress presentation and interim report (60 marks); Final report (140 marks)).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Mr James Fairhead, Department of Management and Marketing.

Lecturer(s): Mr James Fairhead, Department of Management and Marketing.

Module Objective: To introduce students to the design dimension within innovation activities of all kinds and develop within them specific design management competences as well as a general design awareness

Module Content: Review and examination of design work within a range of innovation domains

Learning Outcomes: On successful completion of this module, students should be able to:
· Articulate the full scope and rationale for effective and ethical design practice and design management within organisations and society
· Identify exemplars of international design practice, as well as regional and national exemplars, both contemporary and historical
· Discriminate between design cases where there is more or less appropriate fit between design purpose and corresponding design form, function and assoicated design semantics.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Individual Project (4,000 words) 100 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 2hr(s) Lectures.

Module Co-ordinator: Ms Patrice Cooper, Department of Management and Marketing.

Lecturer(s): Ms Patrice Cooper, Department of Management and Marketing.

Module Objective: This module explores the experience of business leaders in Ireland and overseas against the received wisdoms from business theory and practice. It will assess the relationship between leadership skills and abilities, and the challenges organisations face as they deal with internal and external pressures for change.

Module Content: Part One of this module reviews and evaluates major topics and controversies in the field of leadership studies. These include: leadership versus management, leader traits and skills, leader behaviour and activities, leader power and influence, situational determinants of leadership for organisational effectiveneses, leadership as an attributional phenomenon. Part Two examines the role of leadership in creating effective change strategies and processes. Topics covered include: how best to communicate the rationale for, and specifics of planned change, sources of resistance to change and ways to overcome them, the impact of group norms, organisational cuture and industry type, and the organisation's history on change efforts. Leadership and followership behaviours that support change. Techniques, strategies and processes necessary for implementing change and how to evalute them.

Learning Outcomes: On successful completion of this module, students should be able to:
· Exhibit the skills necessary as an organiational leader to assess, plan and implement organsational change under conditions of uncertainity and complexity.
· Evaluate the contextual context for change and indicate how this influences the strategy formation process.
· Identify possible interventions for a variety of change scenarios.
· Interpret the difficulties associated with implementation efforts and recommend approaches towards minimising these.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Group project 160 marks; Group presentation 40 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 10 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 2hr(s) Lectures; 160 x 1hr(s) Directed Study.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to the principles and processes of management and to the technical and strategic challenges facing organisations and their leaders in a competitive business environment.

Module Content: Topics include;
Making sense of management: The history and evolution of management thought and practice, managerial roles and functions
The nature of leadership
Making sense of organisations: Organisations structure, design and evolution, dynamics of politics, power and culture in organisations,
The fundamentals of strategy analysis including the analysis of industries, resources, capabilities and the nature and sources of sustainable competitive advantage.

Learning Outcomes: On successful completion of this module, students should be able to:
· Give an account of the history and evolution of the key management theories and approaches
· Recognise how management theory developed in context and how it affects contemporary management practice.
· Differentiate between the role of managers and leaders and the nature of their respective functions.
· Analyse organisation design and structures and discuss the influence of organisational structure on the management of organisations.
· Analyse organisation culture and discuss the influence of culture on the management of organisations.
· Explain the key theories of management strategy.
· Apply aspects of strategic theory to specfic cases and examples.
· Demonstrate management skills of analysis, critical thinking, communication, team work, and collaboration.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (Group essay, maximum 7,000 words, 50 marks; Individual essay, maximum 5,000 words, 50 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s) (to be taken in Summer).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 10 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to the principles of marketing.

Module Content: Introduction to: the marketing concept, market segmentation, positioning, branding, the marketing mix, marketing ethics and the role of the marketing manager.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain key marketing concepts and theories and critically evaluate the role of marketing within the organisation.
· Exercise appropriate judgement in the application of marketing concepts, tools and techniques within the organisation and when dealing with internal and external customers.
· Identify the issues that need to be addressed in order to create and deliver customer value and to successfully develop and implement competitive marketing strategies.
· Use advanced skills to identify sustainable and profitable market opportunites and determine competitive market segmentation and positioning strategies.
· Develop and implement successful marketing strategies in the context of micro and macro environments, the organisations supply and value chains, internal and external customers and networks.
· Demonstrate an awareness of the role and importance of other business functions and processes in delivering customer value.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (Group research project, maximum 7,000 words, 50 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) (to be taken in Summer).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department.).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 10 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to consumer behaviour.

Module Content: Examination of those activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these activities.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline the main concepts and theoretical ideas in consumer behaviour.
· Identify and evaluate the personal, social and cultural factors that affect consumer behaviour and decision-making.
· Discuss why consumers develop relationships with brands as an expression of their personal self-concept.
· Explain the role of experiential consumption in consumers' everyday lives.
· Assess critically the dynamic nature of consumption subcultures and consumer tribes and their roles in consumers' everyday lives.
· Use ethnographic, phenomenological and introspective research techniques to gain a deeper understanding of consumer behaviour.
· Argue how marketing implications can be derived from a deeper understanding of consumer behaviour in all its richness and diversity.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (Group Project, 4,000 words, 50 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) (to be taken in Summer).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Period 2.

No. of Students: Min 10, Max 100.

Pre-requisite(s): -

Co-requisite(s): -

Teaching Methods: 16 x 3hr(s) Lectures.

Module Co-ordinator: Ms Angela O'Donovan, Department of Human Resources (Centre for Adult Continuing Education).

Lecturer(s): Ms Angela O'Donovan, Department of Human Resources, Centre for Adult Continuing Education; Staff, Centre for Adult Continuing Education.

Module Objective: To examine national/international policy.

Module Content: To facilitate the understanding of continuous development within organisations and the diversity of learning models, circumstances and groups/teams.
National policy and practice; Management and supervisory training; training of categories/groups/teams; contemporary issues in training and development.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline the national learning development policy and practice
· Describe corporate and business unit goals, strategies and plans (formal and informal)
· Outline Human Resource Policy for continuing development
· Outline the appropriate application of new technology training and learning
· Outline aids and barriers to effective performance as a learning and development consultant
· Formulate the organisation's learning and development goals and strategy and their implementation at different organisational levels
· Evaluate learning outcomes and help to assess the return on the organisation's past and planned investment in learning and development.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (1,500 - 2,000 word case study).

Compulsory Elements: End of Year Written Examination; Continuous Assessment; Oral if required.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Module Coordinator. Oral, if required).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 10, Max 100.

Pre-requisite(s): -

Co-requisite(s): -

Teaching Methods: 8 x 3hr(s) Lectures.

Module Co-ordinator: Dr Thomas Mullins, Centre for Adult Continuing Education.

Lecturer(s): Staff, Centre for Adult Continuing Education.

Module Objective: To enable students to understand the nature of management, organisations and the need for and practice of continuous improvement in organisations.

Module Content: Role of Management, Organisation Structure, Culture, Performance Management and Appraisal, Managing Change, Quality Management, Continuous Improvement.

Learning Outcomes:

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (case study 2,000-2,500 words).

Compulsory Elements: End of Year Written Examination; Continuous Assessment; Oral if required.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Module Coordinator).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 16, Max 60.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 5 x 3hr(s) Lectures; 1 x 6hr(s) Workshops; 1 x 3hr(s) Lectures (guest lecture on module relevant topic); Other (self study using dedicated learning materials); Other (CPD planning via a meeting with career mentor nominated at the start of programme (mentor to be a senior HR professional in industry or public sector)).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: This module aims to provide the student with a broad understanding of the factors to be considered when implementing and evaluating inclusive learning and development (L&D) activities within varying organisational contexts. It covers what is required to support the learning of individuals, groups and organisations to drive sustained business performance used in a range of delivery methods and types of activities. The module places a focus on the use of coaching and mentoring as a means of supporting organisation, team and individual development needs. The aim of this aspect of the module will be to enable the student to contribute to the development and evaluation of effective coaching and mentoring activities within their organisation with the engagement of line managers.

Module Content: · Contexts giving rise to learning and development needs
· Linking learning interventions to organisational performance
· Methods to identify learning and development needs
· Learning methods and techniques
· Evaluation of learning methods and learning interventions - efficiency and effectiveness at organisational and individual levels.
· The role and responsibilities of the learning and development professional
· Role of coaching and mentoring in different organisational contexts
· Advantages and disadvantages of manager involvement in coaching and mentoring activities
· Developing a coaching and mentoring plan
· Coaching and mentoring models - support to organisational talent development
· Abilities and skill sets of coaches and mentors
· Designing and establishing coaching and mentoring programmes
· Supporting the coaching and mentoring process.

Learning Outcomes: On successful completion of this module, students should be able to:
· Identify the key requirements in the design and development of a range of inclusive learning and development activities.
· Demonstrate knowledge of how learning and development needs can be met, the application and use of a range of relevant methods.
· Describe the roles and responsibilities of individuals in meeting learning and development needs.
· Evaluate the outcomes of learning interventions.
· Contribute to the development of coaching and mentoring capability within organisations.
· Support the development of organisational talent.
· Support those providing coaching and mentoring in organisation contexts.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (1,500 word assignment).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1 hr(s) paper(s) to be taken in Autumn.

Requirements for Supplemental Examination: 1 x 1 hr(s) paper(s) to be taken in Winter. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (in the Winter).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 16, Max 60.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 5 x 3hr(s) Lectures; 6hr(s) Other (skill development session); Lectures (guest lecture on module relevant topic); Directed Study (self study using dedicated learning materials); Other (CPD planning via a meeting with career mentor nominated at the start of the programme (mentor to be a senior HR professional in industry or public sector)).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: This module guides the student in exploring the diverse aspects of contemporary reward management from a business goal perspective leading to an appreciation of the environment within which the reward specialist plans, evaluates and implements reward strategy and policy. The student will examine the contextual drivers of reward strategy and policies with reference to market (labour), sector and regional trends leading to a normative understanding of the challenges within this field of practice. Traditional, contingent and development choices of reward management are examined and the student will study the range of reward data available to understand the impact on business decision making.

Module Content: · Aligning reward strategy with the business, HR and organisational strategy
· Reward in context - the reward environment and labour market, trends in pay - national and international
· Managing reward schemes - reward policies
· Skill set of the Reward Specialist
· Pay determination - Base and Variable
· Traditional and Flexible approaches to reward
· Introduction to Job evaluation
· Benefits - bonus and shared schemes
· Performance related reward
· Pensions
· Global aspects to reward - trends, international comparisons and employee mobility
· Reward risk management
· Equality and remuneration

Learning Outcomes: On successful completion of this module, students should be able to:
· Understand the business context of reward and the use of reward intelligence to impact business viability in response to the organisation's external environment.
· Analyse the relationship between the environment, strategy, policy and systems of reward management
· Understand the key perspectives that inform reward decision-making
· Understand key reward principles, policies and practices
· Critically discuss traditional, contingent and knowledge bases for transactional and relational rewards
· Design internally consistent reward structures that recognise labour market and equity constraints
· Analyse the risk in reward management and planning
· Identify reward factors that create engagement and motivate employees to deliver high performance
· Evaluate the skills required of reward specialists.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (1,000 word assignment, 30 marks; entry and participation in online programme discussion forum, 20 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1 hr(s) paper(s) to be taken in Autumn.

Requirements for Supplemental Examination: 1 x 1 hr(s) paper(s) to be taken in Winter. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (in the Winter).

Credit Weighting: 10

Teaching Period(s): Teaching Period 1.

No. of Students: Min 16, Max 60.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 10 x 3hr(s) Lectures; 2 x 6hr(s) Workshops; 2 x 3hr(s) Lectures (guest lectures on module relevant topic); Directed Study (self study using dedicated learning materials); Other (CPD planning via a meeting with career mentor nominated at the start of programme (mentor to be a senior HR professional in industry or public sector)).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The focus of this module is on understanding the foundation of organisational structure, environment and its related systems. Students will explore key developments in the business and external contexts within which HR operate through a process of identification and review of critical contextual factors affecting the HR function and the environment in which that function delivers its component roles. This module provides the student with an introduction to strategy formulation and implementation from the HR professional's perspective. A main objective of this module is to elicit critical levels of student thinking in relation to HR contexts, issues and potential organisational and personal solutions.

Module Content: · Types of organisations and the role of management within them
· Variations in HR function between organisations and between different sectors
· Business performance, market and competitive context and the change management agenda
· Demographic, social and technological trends affecting organisations
· Globalisation and international factors affecting organisations
· Forces shaping the role, agenda and contribution of HR to organisational effectiveness and functionality at all levels - strategic business planning to operational logistics.
· Organisational and business analysis - techniques and sources of data
· Putting strategies, policies and plans into action in an organisation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe key contemporary business issues affecting the HR function within private, public and third sector organisations.
· Identify the main external contextual factors impacting on organisations and the HR function.
· Explain the role of HR in managing contemporary business issues and external contexts.
· Understand how organisational and HR strategies and practices are shaped and developed.
· Identify appropriate responses to short-term changes in the business and external contexts.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (1,500 word assignment, 60 marks; entry and participation in online programme discussion forum, 40 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Winter. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (in the Winter).

Credit Weighting: 15

Teaching Period(s): Teaching Period 1.

No. of Students: Min 10, Max 100.

Pre-requisite(s): -

Co-requisite(s): -

Teaching Methods: 24 x 3hr(s) Lectures.

Module Co-ordinator: Ms Angela O'Donovan, Department of Human Resources (Centre for Adult Continuing Education).

Lecturer(s): Staff, Centre for Adult Continuing Education.

Module Objective: To familiarise students with differing models of work organisation and to examine levels of conflict and cooperation in relation to models of organisational theory and behaviour.

Module Content: The individual as worker; the organisational and social context of work; organisational structure in terms of behavioural demands, on individuals and groups; the understanding of management responsibilities within differing forms of organisational structures; differing approaches to management of people; organisation design and development; Job design and work structuring; work, conflict and cooperation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Interpret and apply traditional organisational theory and models to modern day organisations as well as the student's own institution
· Describe organisations from a structural, cultural and process perspective
· Describe how individuals interact with an organisation's process and systems
· Conduct an analysis of leadership approach and team dynamics in operation in an organisation
· Describe the techniques and instrumentation - both psychometric and organisational diagnoses based on assessments
· Conduct an organisational job satisfaction audit with internationally recognised instrumentation
· Develop group working skills in the resolution of organisational based issues and problems.

Assessment: Total Marks 300: End of Year Written Examination 150 marks; Continuous Assessment 150 marks (2 x Case Study 2,000-2,500 each, 75 marks each).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Module Coordinator.).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 4 x 2hr(s) Lectures; 8 x 2hr(s) Seminars.

Module Co-ordinator: Ms Patrice Cooper, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to techniques and issues of planning in the health sector.

Module Content: To teach students how to frame health care management issues, diagnose and analyse organisational problems, and determine the managerial skills needed to manage a health care organisation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain what is meant by health economics, medicines management and health promotion
· Identify and implement practices of health economics into their working duties
· Evaluate and discuss the findings from peer review health economics literature/studies.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Project - c.5,000 words).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods:

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To equip students with techniques and skills in interpersonal communication.

Module Content: The process of communication, patterns of interpersonal communication in organisations, productive and receptive communication skills in the business environment, assertiveness, barriers to effective communications, audit of communication effectiveness.

Learning Outcomes: On successful completion of this module, students should be able to:
· Understand how communications and interpersonal skills contribute to organisational success
· Describe the elements of effective communications strategies
· Assess the effectiveness of personal communications approaches to their current role
· Develop a personal development/interpersonal skills plan.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Learning Log).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (Students must revise and resubmit project, as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 12, Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Other (12 x 2hr Lectures/Seminars).

Module Co-ordinator: Dr Kevin Scally, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce management theory and practice in the health sector context.

Module Content: Topics include: principles of management; problems of managing health care organisations as delivery systems; issues of managing in the public sector; SMI, leadership.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline the historic context of the evolving management role in society
· Give an account of the key legal concepts in the development of the business manager's function
· Analyse the operating environment of a public health service using standard management methods
· Define the key characteristics of management in a public organisation
· Compare and contrast management in a public body with management in a private profit seeking firm
· Discuss the relationship between the individual and the organisation
· Relate the nature of the postmodern organisation to its role in democratic society.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Essay).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination:

Credit Weighting: 10

Teaching Period(s): Teaching Period 1.

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Other (Joint Supervision of Project).

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: Application of theoretical models acquired to date in practical issues.

Module Content: This major project will require participants either to conduct an internal analysis of a key management issue in a health care organisation, or based on an international study visit with other class members to conduct comparative analysis of a health management issue.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain the nature of multi-disciplinary approaches to Management research
· Develop an initial multi-disciplinary research project proposal at Masters level
· Conduct a multi-disciplinary research project in Management applied to the Health sector
· Interpret the various methods used in the development of research projects in Management
· Assess the results of multi-disciplinary research projects in Management as applied to the Health sector.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Project - c.10,000 words).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (revise and resubmit project, as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Other (12 2hr Lectures/Seminars).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce concepts and issues of Human Resource Management.

Module Content: Human resource management as applied to health services organisations. Relationship between human resource management and general management, nature of work and human resources, compensation and benefits, personnel planning, recruitment and selection, training and development, employee appraisal and discipline, union-management relations.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognise key challenges facing Human Resource managers and departments in the Health sector today
· Describe the role HR plays in implementing strategy in the Health sector
· Interpret the various factors at play in the politics of organisational change in Health
· Assess different solutions to HR case problems
· Discuss possible outcomes to HR case dilemmas
· Apply theories, frameworks and ideas from the relevant literature in the development of original HR case solutions.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Project - c.5,000 word Project).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Credit Weighting: 5

Teaching Period(s):

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 6 x 2hr(s) Lectures; 6 x 2hr(s) Seminars.

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to issues and applications of the principles of marketing in the health sector.

Module Content: Principles of marketing and their application to the health care sector - the feel good versus feel well dilemma, customer charters and customer care, introducing marketing principles to mixed teams, market research.

Learning Outcomes: On successful completion of this module, students should be able to:
· Identify and explain the principles of marketing.
· Critically evaluate their application to the health sector
· Develop marketing plans for health sector initiatives
· Identify ethical issues relating to health sector marketing.

Assessment: Total Marks 100: Continuous Assessment 100 marks (coursework).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Credit Weighting: 5

Teaching Period(s):

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Seminars; Workshops (Workshops).

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to issues in implementing quality initiatives in health care.

Module Content: Decision-making framework for both operating and control systems in the hospital environment. Multi-disciplinary clinical audit, evidence based practice. Basic modelling techniques and examples of actual hospital applications.

Learning Outcomes: On successful completion of this module, students should be able to:
· Discuss the role and importance of quality in terms of Healthcare stakeholders and processes.
· Discuss the techniques and theories of quality management.
· Identify and evaluate key issues in implementing quality initiatives in Healthcare.
· Critique quality management issues encountered in the modern environment.
· Identify and assess decision-making scenarios of Healthcare quality management.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Individual Project).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (Students must revise and resubmit project as prescribed by the Department.).

Credit Weighting: 10

Teaching Period(s):

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Other (Joint Supervision of Project).

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: Application of theoretical models acquired to date in a practical issue.

Module Content: This major project will require participants either to conduct an internal analysis of a key management issue in a health care organisation, or based on an international study visit with other class members to conduct comparative analysis of a health management issue.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognise the value of multi-disciplinary approaches to Management research
· Compose a multi-disciplinary research project at Masters level
· Interpret the various methods used in the development of research projects in Management
· Conduct a multi-disciplinary research project in Management applied to the Health sector
· Assess the results a multi-disciplinary research project in Management applied to the Health sector.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Project - c.10,000 words).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s):

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Seminars.

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To provide students with skills and techniques in strategic planning.

Module Content: Methods for strategic planning and management of health services organisations. Techniques for determining strategies for unique services, integration of strategy, structure and administrative systems.

Learning Outcomes: On successful completion of this module, students should be able to:
· Conduct a strategic audit of their organisation.
· Identify and prioritise strategic issues facing their organisation.
· Develop action plans.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Course work and in-class examination).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (Students must submit new assignment, as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s):

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Seminars.

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce concepts and issues in managed health care.

Module Content: Long-term health care services for those requiring specialised services including: financial management; diversification of services; ethics; marketing; institutional and non-institutional settings; legal and ethical issues; public policy; and current trends.

Learning Outcomes: On successful completion of this module, students should be able to:
· Identify and address the opportunities and challenges of the delivery and management of managed health care services in Ireland and internationally.
· Recognise and successfully balance the managerial decisions and tradeoffs required to successfully and effectively develop and deliver patient centric managed health care services in Ireland and internationally (including tradeoffs relating to financial management; service diversification, legal and ethical issues within current and future national and international public and private health care policy frameworks).
· Develop and implement strategic managed care initiatives and strategies to reduce/optimise the costs of providing health benefits and deliver excellent patient care.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Project).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (Students must revise and resubmit project, as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s):

No. of Students: Max 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Seminars.

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To consolidate learning of programme in the context of current issues.

Module Content: This seminar series will seek to draw together the learning on the programme and allow participants to discuss key issues of importance in the health sector with leading members of the sector and policy makers.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognise the various debates that are current in the Management of the Irish and international Health sectors
· Describe the various arguments pro and con these debates
· Interpret the stakeholders and methods used in the leadership of the Health sector
· Discuss how various issues facing the Health sector are relevant to their professional and leadership roles in the Health sector.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Learning Log).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (Students must submit a supplementary project, as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 10, Max 30.

Pre-requisite(s):

Co-requisite(s):

Teaching Methods: 48 x 1hr(s) Lectures.

Module Co-ordinator: Dr Brendan Richardson, Department of Management and Marketing.

Lecturer(s): Dr Brendan Richardson, Department of Management and Marketing.

Module Objective: This module aims to
Increase student's abilities to apply qualitative research skills to consumer marketing
Enhance student's understanding of :
-The role of the self in consumption
-The desire for relationships (e.g. brand communities) among consumers, and the
effects of this on consumer behaviour
-The implications of this for the development of
Relationship Marketing as a Marketing
Paradigm

Module Content: Relationship Theory in Consumer Research, The Self, Market-Oriented Ethnography, Subcultures of Consumption, Brand Communities, Customer Loyalty Programmes, Customer Relationship Management, and Relationship Marketing as a Paradigm Shift in Marketing.

Learning Outcomes: On successful completion of this module, students should be able to:
· Know how theories of relationship consumer marketing have developed.
· Show the key factors required for the implementation of successful relationship marketing strategies.
· Be able to explain the development of theories of collective consumption, including concepts such as brand communities and subcultures of consumption.
· Be able to explain the appropriate qualitative consumer research techniques for the study of collective forms of consumer behaviour.
· Be able to carry out exploratory consumer research using these techniques.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (Oral presentation on Relationship Marketing Written report (4000 words) 50 marks; Consumer Research Project 40 marks; Oral presentation, Consumer Research Project 10 marks.).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 7, Max 70.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: Seminars (including paper); Directed Study (Case Studies).

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To explore the role of the entrepreneur in a conventional setting and the nature of entrepreneurial skills.

Module Content: The key role of the entrepreneur. Learned Vs acquired entrepreneurialism. Environmental and cultural supports for entrepreneurship.

Learning Outcomes: On successful completion of this module, students should be able to:
· Examine the role and importance of entrepreneurship in society.
· Discuss the common driving forces and special characteristics of entrepreneurs.
· Identify and evaluate the key issues involved in opportunity recognition and enterprise creation.
· Apply effective intellectual property rights solutions for business proposals.
· Evaluate and analyse the strengths and weaknesses of a business plan.
· Critically assess the commercial viability of setting up a business.

Assessment: Total Marks 100: Continuous Assessment 100 marks (On-line discussion (20 marks) and assignment (80 marks)).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 15, Max 30.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: This module aims to provide students with an understanding of leadership, organisational structures, cultures, systems and decision-making processes.

Module Content: Leadership styles, organisations and organisational theory, bureaucracies, scientific management and theories of administration. Culture, structure and decision making processes of organisations in the voluntary and public sectors. Managing self: time planning and time management. Leading and managing others: people and work, recruitment, selection, induction, supervision. Management of organisations: role of leaders, managers, teamwork, development and planning. Management of voluntary organisations.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognize and implement authentic management processes and practices in organisations
· Apply basic analytical strategic models to the analysis of competition and sustainable competitive advantage.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Project 50 marks (max 20 pages); Case Study 20 marks (max 8 pages); Presentation 30 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (If a student fails or does not submit Continuous Assessment, (s)he must submit alternative assessment as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Period 1.

No. of Students: Min 10.

Pre-requisite(s):

Co-requisite(s):

Teaching Methods: Workshops (Blended Learning Mode: 24hrs lectures, seminars and group work. Distance Learning Mode: on-line tutorials, e-mentoring and discussion forums); Directed Study (Blended Learning Mode: in-classroom assignment instructions and on-line assignment instructions and feedback. Distance Learning Mode: on-line assignment instructions, e-mentoring and feedback); Other (Blended and Distance Learning Modes: on-line resources - articles, readings and case studies).

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: Lean Thinking represents a philosophy, a set of principles and the appropriate use of tools and techniques. This module focuses on the role of a 'Black Belt' (i.e: a Lean expert at Black Belt level) in promoting these principles and using these tools across all business processes (organisational-wide) and along the supply chains.

Module Content: Outline the differences between value-added and non-value-added/wasteful elements and how Lean can be used to identify and reduce/eliminate waste. Explain how to gain a thorough understanding of internal and external customer perspectives in order to accurately define what is value, and how Lean can then be used to deliver this value in the most efficient manner through optimizing process flow and capacity and improving workplace organisation. Use advanced Lean tools.

Learning Outcomes: On successful completion of this module, students should be able to:
· Identify the principles and benefits of Lean Thinking and how these are applicable to supply chain management.

· Apply Lean tools and techniques to achieve optimal supply chain process, value and service improvements.

Assessment: Total Marks 200: Continuous Assessment 200 marks (4,500 words written assignment).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 10.

Pre-requisite(s):

Co-requisite(s):

Teaching Methods: Workshops (Blended Learning Mode: 24hrs lectures, seminars and group work. Distance Learning Mode: on-line tutorials, e-mentoring and discussion forums); Directed Study (Blended Learning Mode: in-classroom assignment instructions and on-line assignment instructions and feedback. Distance Learning Mode: on-line assignment instructions, e-mentoring and feedback); Other (Blended and Distance Learning Modes: on-line resources - articles, readings and case studies).

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: A Black Belt instructor champions Lean projects and supports Green Belts. The objective of this module is to outline and explain the steps involved in developing a strategic plan for a Lean implementation and apply project management tools and techniques.

Module Content: Using the Hoshin Kanri planning methodology.
The role of Rapid Improvement Events in implementing Lean solutions and gaining the quick wins that are vital in promoting an overall Lean transformation.
How to prepare for these Events and how they should be implemented to ensure optimal success. It also explores appropriate techniques for quantifying and measuring the success of lean implementation projects.
Outlines and explains how to sustain early successes and ensure that Lean becomes embedded as part of the overall culture of the organisation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Employ best practice project management tools and techniques to Lean SCM Black Belt projects.
· Make decisions as to priorities and handle the complexities involved in a multi-stakeholder supply chain project.

Assessment: Total Marks 200: Continuous Assessment 200 marks (4,500 words written assignment).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (4,500 words with assignment).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 10.

Pre-requisite(s):

Co-requisite(s):

Teaching Methods: Workshops (Blended Learning Mode: 24hrs lectures, seminars and group work. Distance Learning Mode; on-line tutorials, e-mentoring and discussion forums); Directed Study (Blended Learning Mode: in-classroom assignment instructions and on-line assignment instructions and feedback. Distance Learning Mode: on-line assignment instructions, e-mentoring and feedback); Other (Blended and Distance Learning Modes: on-line resources - articles, readings and case studies).

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: Lean supply chain management requires strategic alignment along the chain and thus its success is dependent on understanding of the competitive environment and the development and implementation of key shared strategic goals. Therefore, the development and alignment of supply chain strategic goals, inter-organisational team capability and information flow (including metrics) are essential.

Module Content: Analysis of the competitive environment and identification and analysis of key competitive drivers on supply chain strategy.
Analysis of supply chain efficiency and responsiveness, including demand management, forecasting techniques, speculation and postponement.
Develop and evaluate supply chain business models, including Leagile chains.

Learning Outcomes: On successful completion of this module, students should be able to:
· Understand supply chain concepts and how activities interact within supply chains.
· Assess competition drivers and develop strategic supply chain projects.
· Identify strategic partners and initiate strategic alignment activities, including supply chain collaboration frameworks.
· Identify and use key supply chain metrics.

Assessment: Total Marks 200: Continuous Assessment 200 marks (4,500 words written assignment).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (4,500 words written assignment).

Credit Weighting: 10

Teaching Period(s): Teaching Period 2.

No. of Students: Min 10.

Pre-requisite(s):

Co-requisite(s):

Teaching Methods: Workshops (Blended Learning Mode: 24hrs lectures, seminars and group work. Distance Learning Mode: on-line tutorials, e-mentoring and discussion forums); Directed Study (Distance Learning Mode: in-classroom assignment instructions and on-line assignment instructions and feedback. Distance Learning Mode: on-line assignment instructions, e-mentoring and feedback); Other (Blended and Distance Learning Modes: on-line resources - articles, readings and case studies).

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: A Lean philosophy changes organisation and inter-organisational culture and thus requires a change in thinking along the supply chain (vision and capability). This module aims to prove the Black Belt Lean Instructor with the people skills needed to create a Lean culture within the organisation and with key supply chain partners. It considers the role of innovation in supply chain management, including new product development stage-gate collaboration models and product lifecycle management models.

Module Content: Change management, effective leadership and team-building, conflict management & resolution and relationship management at both organisation-wide and inter-organisational levels.
New product innovation and product lifecycle management at a supply chain level.

Learning Outcomes: On successful completion of this module, students should be able to:
· Assess the implications of leadership and change management and how they impact on any Lean implementation.
· Recognise problems that arise in complex supply chain projects and propose solutions.
· Handle organisation and supply chain complexity and lead Lean SCM teams.
· Develop and implement innovative new product development and product lifecycle models at a supply chain level.

Assessment: Total Marks 200: Continuous Assessment 200 marks (4,500 words written assignment).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (4,500 words written assignment).

Credit Weighting: 10

Teaching Period(s): Teaching Period 2.

No. of Students: Min 10.

Pre-requisite(s):

Co-requisite(s):

Teaching Methods: Workshops (Blended Learning Mode: 24hrs lectures, seminars and group work. Distance Lerning Mode: on-line tutorials, e-mentoring and discussion forums); Directed Study (Blended Learning Mode: in-classroom assignment instructions and on-line assignment instructions and feedback. Distance Learning Mode: on-line assignment instructions, e-mentoring and feedback); Other (Blended and Distance Learning Modes: on-line resources - articles, readings and case studies).

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The development and implementation of a Lean philosophy at supply chain level requires the ability to integrate strategic vision and operational capability. This module highlights the complexities involved in the development of supply chain strategies and the use of tools and techniques at organisation-wide supply chain levels.

Module Content: Keynote speakers of international standing to address key strategic and operational supply chain issues.
Interactive workshops and seminars that address the linkages between the modules delivered.
Completion of a Lean project that delivers significant benefit to the student and their employer.

Learning Outcomes: On successful completion of this module, students should be able to:
· Resolve the complexities inherent in the use of Lean tools and techniques and strategic management.
· Develop and implement a Lean project that achieves significant sustainable operational and supply chain improvements.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Compilation and submission of Black Belt Project, including exectuive summay (5,000 words)).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (5,000 word Black Belt Summary Report).

Credit Weighting: 30

Teaching Period(s): Teaching Period 2. (Year Two).

No. of Students: Min 1, Max 25.

Pre-requisite(s):

Co-requisite(s):

Teaching Methods: Seminars (Blended Learning Mode: seminars, on-line tutorials. Distance Learning Mode: on-line tutorials, e-mentoring); Other (electronic journals).

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To apply the knowledge and techniques acquired in the taught Postgraduate Diploma in Supply Chain Management to a chosen supply chain setting.

Module Content: To successfully achieve the Masters Degree in Supply Chain Management (MComm) Postgraduate Diploma students are required to complete and submit a 12,000-15,000 word dissertation related to supply chain management, utilising principles and analytical techniques learned during the Postgraduate Diploma in Supply Chain Management.

Learning Outcomes: On successful completion of this module, students should be able to:
· Critique, synthesis and interpret literature relevant to the chosen research field. Resolve complexities inherent in supply chain research and development.
· Recommend courses of action based on research undertaken.

Assessment: Total Marks 600: Continuous Assessment 600 marks (Minor thesis 12,000 to 15,000 words).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: No Supplemental Examination.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Dr Helen McGrath, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to the principles of marketing.

Module Content: Introduction to: the marketing concept, market segmentation, positioning, branding, the marketing mix, marketing ethics and the role of the marketing manager.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain key marketing concepts and theories and critically evaluate the role of marketing within the organisation.
· Exercise appropriate judgement in the application of marketing concepts, tools and techniques within the organisation and when dealing with internal and external customers.
· Identify the issues that need to be addressed in order to create and deliver customer value and to successfully develop and implement competitive marketing strategies.
· Use advanced skills to identify sustainable and profitable market opportunites and determine competitive market segmentation and positioning strategies.
· Develop and implement successful marketing strategies in the context of micro and macro environments, the organisations supply and value chains, internal and external customers and networks.
· Demonstrate an awareness of the role and importance of other business functions and processes in delivering customer value.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (Group research project, maximum 7,000 words, 50 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department.).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): None.

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Dr Donncha Kavanagh, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce ethical theory as a basis for approaching business ethics. To give an insight into the ethical issues that business decision-makers face in developing and implementing policies about employees, customers and the general public. To give hands-on experience of ethical dilemmas through case studies, role-playing and discussion.

Module Content: Frameworks for the analysis of business ethical decisions. Corporate social responsibility. The regulation of business. Consumer rights and advertising, Employee rights, Downsizing. Whistle-blowing, Trade secrets. The Moral Manager.

Learning Outcomes: On successful completion of this module, students should be able to:
· Apply the primary ethical theories (utilitarianism, deontological theory, rights theory, virtue ethics, theories of justice etc) to specific ethical dilemmas in business.
· Critique each of the ethical theories, demonstrating a comprehensive understanding of the foundations and evolution of each theory.
· Compare and contrast the economic, legal and moral points of view in business decision-making.
· Describe the different ethical perspectives on a) the role of managers and b) the market.
· Critique, from an ethically informed perspective, common organisational forms and practices.
· Demonstrate comprehensive knowledge of a specified issue in the field of business ethics.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Online Case Study 45 marks; Individual Research Project, 2,500 words, 45 marks; Class participation 10 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 15 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Mr Michael Murphy, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to the main concepts, tools and techniques of market research.

Module Content: This module will focus on the role of marketing research in management decision making; problem definition and creating a research design; data preparation, acquisition and analysis; marketing research in practice.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline the main market research concepts, tools and techniques.
· Discuss the advantages and disadvantages of various quantitative and qualitative market research methods in providing information for managerial decision-making.
· Assess critically whether a particular market research plan is suitable for procuring, analysing and interpreting the required data.
· Identitfy a research problem and design a suitable market research plan.
· Criticise and reinterpret the meaning of statistical data analyses and representations.
· Implement the theories into practice by conducting their own market research project.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (Group Research Project, 4,000 words, 50 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To provide an understanding of the changing relationship between employees and organisations, both historic and current.

Module Content: This module will explore the development of current approaches to the employee/employer relationship in the general context of society's expectations of both the individual and the organisation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Give an account of the historic context and development of the relationship between employees and employers.
· Describe key concepts and theories of the employee/employer relationship.
· Give an account of the process of recruitment and selection, training and development in the modern organisation.
· Display a sound understanding of relevant employment legislation.
· Describe proper practice in the areas of health, safety and environmental issues.
· Outline approaches to knowledge retention and employee development.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Individual Project, 70 marks (3,000 words); In-class test 30 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Dr Brendan Richardson, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to consumer behaviour.

Module Content: Examination of those activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these activities.

Learning Outcomes: On successful completion of this module, students should be able to:
· Outline the main concepts and theoretical ideas in consumer behaviour.
· Identify and evaluate the personal, social and cultural factors that affect consumer behaviour and decision-making.
· Discuss why consumers develop relationships with brands as an expression of their personal self-concept.
· Explain the role of experiential consumption in consumers' everyday lives.
· Assess critically the dynamic nature of consumption subcultures and consumer tribes and their roles in consumers' everyday lives.
· Use ethnographic, phenomenological and introspective research techniques to gain a deeper understanding of consumer behaviour.
· Argue how marketing implications can be derived from a deeper understanding of consumer behaviour in all its richness and diversity.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (Group Project, 4,000 words, 50 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Dr Kevin Scally, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to the context, content and processes of enterprise creation and innovation.

Module Content: Topics include: entrepreneurial (and 'intrapreneurial') characteristics and orientations; the innovation process and its associated creative, organizational, market and technology context; planning and implementation of new technology introduction and commercialisation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Discuss the role and importance of innovation in organisations and society.
· Examine innovation performance in an organisation and assess its contribution to business success.
· Outline the common drivers and special characteristics of entrepreneurs and 'intrapreneurs'.
· Identify the key issues involved in creativity, innovation, development and commercialisation.
· List some of the personal, interpersonal and organisational strategies open to an individual, group or organisation wishing to develop innovation capability.

Assessment: Total Marks 100: End of Year Written Examination 70 marks; Continuous Assessment 30 marks (Individual Project, max. 3,000 words).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15 (-).

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 80 x 1hr(s) Directed Study.

Module Co-ordinator: Ms Carol Kelleher, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To introduce students to the main concepts, tools and techniques of integrated marketing communications. A core focus will be the design and implementation of advertising and promotional campaigns.

Module Content: This module will examine the elements of the communications mix. Students will be introduced to the challenges and processes involved in managing the marketing communication function of an organisation. The course will consider the issues that arise in planning, implementing and controlling communications strategies across multiple media: print and broadcast advertising, PR, direct, online and other electronic channels.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe the evolving role of marketing communications in marketing and within the firm.
· Identify how marketing communications function in the contemporary environment.
· Apply the important concepts, processes, and managerial frameworks of marketing communications.
· Evaluate the application of marketing communications strategies and tactics.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (Group project, maximum 9,000 words).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures; 160 x 1hr(s) Directed Study.

Module Co-ordinator: Ms Patrice Cooper, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To explore different ideas about how managers and leaders create strategies and strategic thinking capability.

Module Content: Topics include:
Strategic Analysis of industries, resources, capabilities, how leaders and managers make decisions and the nature and sources of sustainable competitive advantage.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain the key theories of management strategy.
· Apply the key theories of decision-making and critical thinking to strategic issues.
· Demonstrate management skills of analysis, critical thinking, communication, team work, and collaboration.
· Recognise and discriminate the effects of culture and power in organisations.
· Recognise the role of vision, leadership and creativity in strategic thinking.

Assessment: Total Marks 100: End of Year Written Examination 60 marks; Continuous Assessment 40 marks (Group project, maximum 4,000 words.).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s) to be taken in Spring.

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (As directed by the Department).

Credit Weighting: 30

Teaching Period(s): Teaching Period 2 and Teaching/Research Period 3.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 5 x 1month(s) Placements; 1 x 1weeks(s) Workshops.

Module Co-ordinator: Mr James Fairhead, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To apply student's knowledge of management and marketing in a work context. To learn through practice. To develop the student's critical writing and thinking skills through using the work placement as a site of inquiry, research and reflection.

Module Content: Learning through participation in a work setting.
Participation in supportive preparatory workshops (up to five) which will provide students with necessary skills and competences to undertake work placement and associated practical and analytical tasks, a placement report (7,500 words) and placement de-briefing presentation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Demonstrate an ability to carry out independent research.
· Complete a detailed research project grounded in an organisational setting.
· Demonstrate and critique the application of knowledge and skills gained during the programme.

Assessment: Total Marks 600: Continuous Assessment 600 marks (In-company research project, 7,500 words, 500 marks; Presentation 100 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: No Supplemental Examination.

Credit Weighting: 30

Teaching Period(s): Teaching Period 2 and Teaching/Research Period 3.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 5 x 1month(s) Fieldwork; 1 x 1weeks(s) Workshops.

Module Co-ordinator: Dr Kevin Scally, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To enable students to undertake a detailed research project in management or marketing. To develop the student's critical writing and thinking skills.

Module Content: Research topic and method to be determined by discussion between the student and supervisor.
Participation in up to five preparatory one day workshops which will provide students with necessary skills and competences to undertake research project and associated practical and analytical tasks, such as a minor thesis project plan (500-1,000 words), a minor thesis (15,000 - 20,000 words), and a dissertation de-briefing presentation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Demonstrate an ability to carry out independent research.
· Identify, assess and apply an appropriate methodology.
· Locate, analyse, synthesise a body of source material appropriate to the topic of his/her dissertation.
· Demonstrate an ability to integrate a range of literature incorporating the appropriate depth and breadth of materials.
· Write a minor thesis to the appropriate standard.
· Make an oral presentation on the minor thesis.

Assessment: Total Marks 600: Continuous Assessment 600 marks ( (Research Project Plan 90 marks; Minor thesis, 15,000-20,000 words, 410 marks; Presentation 100 marks)).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 10% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 20% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: No Supplemental Examination.

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 8 x 3hr(s) Lectures; 160 x 1hr(s) Directed Study.

Module Co-ordinator: Ms Linda Murphy, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To explore different ideas about the roles and activities of managers and leaders within different organisational and envrionmental settings.

Module Content: Topics include:
Organisation theory and organisational behaviour: The history and evolution of management thought and practice and the discrepancies which inform them. Organisation structure, design and evolution, dynamics of politics, power and culture in organisations; different types of organisations: MNCs, SMEs, Family Business and Public Sector bodies. Change, creativity and transformation.

Learning Outcomes: On successful completion of this module, students should be able to:
· Give an account of the history and evolution of the key management theories and approaches.
· Recognise how management theory developed in context and how it affects contemporary management and leadership practice.
· Differentiate between the role of managers and leaders and the nature of their respective functions.
· Analyse organisation design and structures and discuss the influence of organisational structure on the management of organisations.
· Decipher organisation culture and discuss the influence of culture on the management of organisations.
· Recognise the barriers and enablers to change.
· Enhance ability to recognise and develop opportunities for creativity, change and transformation.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Group research project, maximum 7,000 words, 60 marks; Personal reflection, maximum 2,000 words, 20 marks; Group presentation, maximum 2,000 words, 20 marks.).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (As prescribed by the Department.).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 30.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 1hr(s) Lectures.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The module will examine the personal and group dynamics facing leaders and their followers. It will do so against a background of different types of organisations and the different contexts they face. It will aim to enhance leadership skills and provide an understanding of the roles of leadership and followership.

Module Content: Part 1 of the module will review academic and practitioner models of leadership and followership. Part 2 will provide a learning environment for participants to experience their own leadership and followership and the group dynamics that affect them.
Topics covered will include: theories of leadership and followership, style and capabilities, group dynamics, the emotional, behavioural, political and self-developmental aspects of leading and managing.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognise the personal and organisational issues that leaders face.
· Demonstrate an understanding of their own leadership style and the associated developmental challenges.
· Assess their skills as leaders and followers.
· Interpret the complex group dynamics that underpin effective leadership and followership.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Learning Log 50 marks, Essay 50 Marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15.

Pre-requisite(s):

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Dr Lawrence Dooley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: This module will expose students to the issues involved in a small business start-up.

Module Content: This module will utilise small business cases and draw on the experience of Irish entrepreneurs. It will also give students practical experience of business start-up and entrepreneurial behaviour.

Learning Outcomes: On successful completion of this module, students should be able to:
· Examine the role and importance of entrepreneurship in society.
· Discuss the common driving forces and special characteristics of entrepreneurs.
· Identify and evaluate the key issues involved in opportunity recognition and enterprise creation.
· Apply effective intellectual property rights solutions for business proposals.
· Evaluate and analyse the strengths and weaknesses of a business plan.
· Formulate a complete business plan based on an original idea.
· Critically assess the commercial viability of setting up a business.
· Appraise the role of management across the phases of business creation, growth and sustainability.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Group project, max. 6,000 words, 100 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 15

Teaching Period(s): Teaching Period 1.

No. of Students: Min 15, Max 40.

Pre-requisite(s): Higher Diploma in Management & Marketing or equivalent

Co-requisite(s): None

Teaching Methods: 4 x 10hr(s) Workshops (Lectures; case discussions; case write-up; self-directed learning).

Module Co-ordinator: Ms Patrice Cooper, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The module will cover the core concepts of the management and marketing disciplines and situate these in relation to current issues, theory and practice.

Module Content: Content will revise core concepts in the management and marketing disciplines and apply them to current management and marketing issues. Recent contributions to the theory and practice of Management and Marketing will also be addressed. Topic areas covered are: the roles of the manager and marketer and business ethics; leadership, culture and change; strategic management and marketing; innovation, new product development and entrepreneurship; consumer behaviour and market research. Topics will be considered against a local and international backdrop as appropriate.

Learning Outcomes: On successful completion of this module, students should be able to:
· Integrate core management and marketing concepts into their research/consultancy projects.
· Reflect on the key factors that influence current management and marketing roles in organisations.

Assessment: Total Marks 300: Continuous Assessment 300 marks (Essay, 3,000 words, 150 marks; Learning Log 150 marks).

Compulsory Elements: Continuous Assessment. Attendance at workshops.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as Directed by the Department).

Credit Weighting: 30

Teaching Period(s): Teaching Period 2 and Teaching/Research Period 3.

No. of Students: Min 15, Max 40.

Pre-requisite(s): Higher Diploma in Management and Marketing (or equivalent) and MG6330

Co-requisite(s):

Teaching Methods: 2 x 1day(s) Workshops; Directed Study (Supervised Research).

Module Co-ordinator: Ms Patrice Cooper, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To enable students to undertake a detailed research/consulting project in management or marketing. To develop the student's critical writing, thinking and applied business skills.

Module Content: Research topic and method to be determined by discussion between the student and supervisor. Participation in two preparatory one-day workshops will provide students with necessary skills and competences to undertake the research project and associated practical and analytical tasks, such as a minor thesis project plan (500-1,000 words), a minor thesis (15,000 - 20,000 words). Following submission, students will give a presentation on their thesis.

Learning Outcomes: On successful completion of this module, students should be able to:
· Demonstrate an ability to carry out applied or pure business research and consultancy.
· Recognise the strengths and weaknesses of their chosen research/consultancy methodology.
· Locate, analyse, synthesise a body of source material appropriate to the topic of his/her dissertation.
· Demonstrate an ability to integrate a range of literature pertinent to the topic of investigation.
· Write a minor thesis to the appropriate standard.
· Make an oral presentation on the minor thesis.

Assessment: Total Marks 600: Continuous Assessment 600 marks (Research Project Plan 90 Marks; Minor Thesis, 15,000-20,000 words, 410 Marks; Presentation 100 Marks).

Compulsory Elements: Continuous Assessment. Attendance at the two one-day workshops.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40% The Minor Thesis must normally be completed within 12 months of enrolling in Part II of the MBS Pathway 2 programme.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: No Supplemental Examination.

Credit Weighting: 10

Teaching Period(s): Teaching Period 2. (Semester 1, Year 1 - MBA).

No. of Students: Min 10, Max 50.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 2hr(s) Lectures.

Module Co-ordinator: Dr James Walsh, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: This module will examine the nature and process of management and organisation in the context of current changes to the business landscape.

Module Content: The first part of this module will examine the nature and process of management and organization in the context of current changes to the business landscape. The personal and managerial capabilities required for leading people and managing relationships to create organizations fit for human beings are explored. Topics covered here will include business ethics, interpersonal communications, and human resource management. The second part of this module will engage with emerging issues and areas for concern in the management of human resources in the context of globalization and increased competition. Topics covered will include a critical review of "best practice human resource management"; The macro and micro factors impacting international business and human resource management; Global staffing: models of staffing and expatriation, international recruitment and selection; Human resource development: organizational learning and managing knowledge and social networks. The latter part of the module will move on to consider strategic management and the challenges posed by the need to develop sustainable competitive advantage.

Learning Outcomes: On successful completion of this module, students should be able to:
· integrate functional management knowledge from across the organisation.
· Understand the complexity of the challenges facing large businesses competing in international environments.
· Develop effective managers.
· Have moved down the first step of the experience curve towards developing leadership competency.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Final Project).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Period 1. (Semester 2, Year 1, MBA).

No. of Students: Min 10, Max 50.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 2hr(s) Lectures.

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The role of the marketing function in organizations, the nature of marketing programmes and linkages between marketing and other functional areas within the modern corporation are explored.

Module Content: The topics covered include consumer behaviour; brand strategy; market and competition analysis; market segmentation; product life cycle; pricing strategies; channel selection and promotions management; relationship marketing; electronic marketing; marketing hi-tech and service products.

Learning Outcomes: On successful completion of this module, students should be able to:
· define the role of market orientation in management thinking and practice;
· describe and consider the concepts, processes and managerial frameworks of marketing;
· apply the tools and techniques for marketing analysis, planning, implementation and evaluation;
· debate the changing nature of marketing management theory and practice.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Group Project 100 marks; Individual Assignment, 2,500 words, 100 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the module coordinator).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2. (Semester 3, Year 2, MBA).

No. of Students: Min 10, Max 50.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The aim of this module is to give participants the skills and knowledge base to manage effectively projects, processes and innovation.

Module Content: The first part of the course will focus on the history and role of the operations function, operations strategy, process and infrastructure design, and world class manufacturing. The second part will cover entrepreneurship and the management of innovation within large scale enterprises, small businesses and family businesses.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe how the Operations and Project Management functions have evolved in different organizational contexts.
· Describe the design, planning, control, and improvement decisions routinely taken in the Operations and Project Management functions.
· Demonstrate a good understanding of the strategic importance of the Operations and Project Management functions and perspectives in organizations.
· Identify and analyse, from a systems perspective, common organizational production and project management processes.
· Describe and critique different models of innovation.
· Present a reasoned argument in writing based on a thorough knowledge and understanding of the academic literature pertaining to a specific area of operations management, project management, or innovation.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Essays/Projects).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (Resubmit Essay/Project as prescribed by module co-ordinator).

Credit Weighting: 10

Teaching Period(s): Teaching Period 1. (Semester 4, Year 2, MBA).

No. of Students: Min 10, Max 50.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24 x 2hr(s) Lectures.

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The aim of this module is to consolidate learning of the programme in the context of current issues facing organizations and their people.

Module Content: This module will draw on the experience and knowledge of business leaders, consultants and academics to explore the challenges facing organizations operating in national and international markets. It will also allow students the opportunity to apply their learning in an action-learning consultancy project.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognise the hallmarks of effective leadership
· Assess the possibilities for and limitations to strategic decision-making
· Assess the scope for persuaded organisational development
· Appreciate the difference between knowledge of business and understanding of business.

Assessment: Total Marks 200: Continuous Assessment 200 marks (Group project (5,000 words), 150 marks; Individual essay, 50 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Module Co-ordinator).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1. (Semester 1, Year 1, MBA).

No. of Students: Min 10, Max 50.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 12 x 2hr(s) Lectures.

Module Co-ordinator: Mr Michael Murphy, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The role of the marketing function in organizations, the nature of marketing programmes and linkages between marketing and other functional areas within the modern corporation are explored.

Module Content: The topics covered include market segmentation and positioning; consumer behaviour; brand strategy; market and competition analysis; marketing planning; product development; pricing strategies; channel selection and integrated marketing communications

Learning Outcomes: On successful completion of this module, students should be able to:
· define the role of market orientation in management thinking and practice;
· describe and consider the concepts, processes and managerial frameworks of marketing;
· apply the tools and techniques for marketing analysis, planning, implementation and evaluation.

Assessment: Total Marks 100: Continuous Assessment 100 marks ( Individual Assignment, 2,500 words, 100 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the module coordinator).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 25, Max 30.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 4 x 2hr(s) Lectures; 2 x 1day(s) Workshops; Directed Study.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: Students will become familiar with the principal concepts, techniques and frameworks of strategic management in a global context.

Module Content: The fundamentals of strategic management in an international context, including the analysis of globalisation, international management and leadership and sources of sustainable competitive advantage. The political, cultural and psychological dimensions of strategy implementation of international business.

Learning Outcomes: On successful completion of this module, students should be able to:
· Describe a variety of concepts, frameworks and techniques that underpin strategic management;
· Apply these theoretical frameworks to various business situations, in particular demonstrate the ability to conduct an internal and external evaluation of businesses operating in an international context;
· Explain how different organisational contexts affect strategic choices;
· Compare and contrast the major debates in the field of strategic management.

Assessment: Total Marks 100: Continuous Assessment 100 marks (2 x case write-ups 50 marks; essay 50 marks;).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 25, Max 30.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 4 x 2hr(s) Lectures; 2 x 1day(s) Workshops; Directed Study.

Module Co-ordinator: Dr Joan Buckley, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To consider the application of the principles of marketing in an international context.

Module Content: Issues of cultural, political, and legal environment; methods of market entry to global markets; market research in an international context; globalisation and current issues in international marketing.

Learning Outcomes: On successful completion of this module, students should be able to:
· Identify the issues of international marketing strategy;
· Identify the key environmental issues facing international marketers;
· Critically assess the impact of culture on international marketing strategic choices;
· Critically appraise the ethical issues facing firms marketing internationally.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Individual project, 5,000 words, 80 marks; Individual presentation 20 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as directed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 20.

Pre-requisite(s): n/a

Co-requisite(s): n/a

Teaching Methods: 1 x 24hr(s) Lectures.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To provide students with a strong mix of theoretical and practical elements of organisational innovation and the effective management of the innovation process.

Module Content: Topics include: innovation management models, industry and technology lifecycle, creativity, s-curves, project and portfolio management, technology transfer and commercialisation and the management of change as an organisational instrument for the implementation, diffusion and adoption of innovation in organisations.

Learning Outcomes: On successful completion of this module, students should be able to:
· Examine the role and importance of innovation in society.
· Discuss the common driving forces and special characteristics of entrepreneurs.
· Identify the key issues involved in creativity, innovation, development and commercialisation.
· Evaluate effective intellectual property rights strategies for technology based businesses.
· Examine and critique the operation and importance of the innovation process to business success.
· Design an innovation plan for an organisation.
· Document the innovation process and develop a portfolio of innovative actions being undertaken.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Group project: case write-ups 50 marks; Individual assignment 50 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (As prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 20.

Pre-requisite(s): n/a

Co-requisite(s): n/a

Teaching Methods: 24 x 1hr(s) Lectures.

Module Co-ordinator: Ms Carol Kelleher, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To provide an overview of the opportunities and challenges presented to technology companies operating in a global context.

Module Content: The aim of this module is to facilitate students in building, integrating and extending knowledge and understanding of doing business in technology markets in a global context and to gain a comprehensive understanding of global business.

Learning Outcomes: On successful completion of this module, students should be able to:
· Develop a critical awareness of current and emergent opportunities and challenges in competing in global technology markets.
· Critically analyse and reflect on developments globally and act to change them, as appropriate and necessary in order to develop and address market opportunities.
· Design and present an internationalisation strategy and integrated sales plan.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Group Project (approx. 4,000 words) 70 marks; Presentation 30 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (As prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 20.

Pre-requisite(s): n/a

Co-requisite(s): n/a

Teaching Methods: 24 x 1hr(s) Lectures.

Module Co-ordinator: Ms Carol Kelleher, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: To provide a comprehensive introduction to the subject and practice of marketing today, in addition to examining future trends.

Module Content: The module provides the student with a detailed foundation of marketing theory, principles and practice. The module facilitates students in developing a comprehensive understanding and appreciation of the role of marketing in the successful operation of the technology enterprise and in particular a critical understanding of its role in relation to the technology enterprise's successful management of technology and innovation in the internal and external environments in which it operates.

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain key marketing concepts and theories and critically evaluate the role of marketing within the organisation.
· Identify and create market opportunities
· Develop, implement and appraise successful marketing strategies for technology and innovation management in the context of the micro and macro environments
· Analyse and appraise the appropriate interface of the marketing function with other business functions and processes internal and external to the organisation and its contribution to the realisation of the organisations technology and innovation management objectives.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Group Project (approx. 4,000 words) 70 marks; Presentation 30 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (As prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 20.

Pre-requisite(s): n/a

Co-requisite(s): n/a

Teaching Methods: 1 x 24hr(s) Lectures.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: Students will become familiar with the principal concepts, techniques and frameworks of entrepreneurial leadership and those of strategic management in a global context, including the analysis of globalisation, international management and leadership and sources of sustainable competitive advantage.

Module Content: Part 1 of the module will review academic and practitioner models of leadership and provide a learning environment for participants to experience their own leadership and the group dynamics that affect them.
Topics covered will include: theories of leadership and followership, style and capabilities, group dynamics, the emotional, behavioural, political and self-developmental aspects of leading and managing. Part 2 of the module will review the fundamentals of strategic management in an international context, including the analysis of globalisation, international management and leadership and sources of sustainable competitive advantage.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognise the personal and organisational issues that leaders face.
· Demonstrate an understanding of their own leadership style and the associated developmental challenges.
· Interpret the complex group dynamics that underpin effective leadership and followership.
· Describe a variety of concepts, frameworks and techniques that underpin strategic management.
· Apply these theoretical frameworks to various business situations, in particular demonstrate the ability to conduct an internal and external evaluation of businesses operating in an international context.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Group project: case write-ups 50 marks; Individual assignment 50 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (As prescribed by the Department).

Credit Weighting: 5

Teaching Period(s): Teaching Period 1.

No. of Students: Min 20.

Pre-requisite(s): n/a

Co-requisite(s): n/a

Teaching Methods: 24 x 1hr(s) Lectures.

Module Co-ordinator: Prof Sebastian Green, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The purpose of this module is to equip students with the knowledge, skills and attitudes to motivate and build an effective team to support the building of the entrepreneurial venture.

Module Content: This module addresses the human resource requirements of entrepreneurial start-ups. The module introduces students to theories relating to motivation and team dynamics, team negotiation and conflict resolution and contemporary issues in HRM.

Learning Outcomes: On successful completion of this module, students should be able to:
· Recognise the importance of team building within the entrepreneurial process
· Apply contemporary theories of motivation and group dynamics to team building.
· Display a good knowledge of current human resource practices and procedures.
· Demonstrate an awareness of the implications of key pieces of employment legislation on workplace relations.
· Propose a plan of action to strengthen the entrepreneurial team.
· Assess and effectively organise the human resources needed to build a new venture team.

Assessment: Total Marks 100: Continuous Assessment 100 marks (Group project: case write-ups 50 marks; Individual assignment 50 marks).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (As prescribed by the Department).

Credit Weighting: 10

Teaching Period(s): Teaching Periods 1 and 2.

No. of Students: Min 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 48hr(s) Other (Lectures, case studies, simulation, literature review, presentation).

Module Co-ordinator: Ms Patrice Cooper, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing, other lecturers to be assigned based on national and international expertise.

Module Objective: To develop expertise in the area of facilitation and the fostering of development at leadership, team and individual levels.

Module Content: a. Understanding Leadership
b. Diagnosing and understanding team development needs
c. Designing leadership Development Programmes
d. Designing and leading educational interventions
e. Coaching and mentoring

Learning Outcomes: On successful completion of this module, students should be able to:
· Diagnose of organisational and situational elements.
· Diagnose team development needs and identify appropriate interventions
· Design innovative and creative leadership programmes in line with organisational strategy and international best practices.
· Design innovative, creative and appropriate educational interventions which have positive impact on organisational life.
· Apply theory and application relating to coaching and mentoring in the organisational context.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (3,000 word case study).

Compulsory Elements: End of module written examination/ or oral if required, Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40% students are required to achieve the pass standard in both examination and continuous assessment elements.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the module co-ordinator).

Credit Weighting: 10

Teaching Period(s): Teaching Period 1.

No. of Students: Min 10, Max 100.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 10 x 3hr(s) Lectures; 2 x 6hr(s) Workshops; 2 x 3hr(s) Lectures (guest lectures on module relevant topic); Directed Study (self-study using dedicated learning materials. CPD planning via meeting with career mentor (mentor to be senior HR professional in industry or public sector).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The focus for learners is on acquiring an in-depth perspective on the environment in which the HR professional operates (internal and external to the organisation). Specific attention will be paid to people management and the business environment with its associated requirement for change and an ability to deal with ambiguity in fluid environments. The shaping of the HR role by the needs of the national and international context is examined in conjunction with decision making processes and the quality of choices that can be made when operating with an array of often competing stakeholders and environmentally constraining demands.

Module Content: 1. Contemporary organisations and their principal environments.
2. Theoretical frameworks such as resource based theory and institutional theory will be explored.
3. The managerial and business environment within which HR professionals work.
4. How organisational and HR strategies are shaped by and developed in response to internal and external environmental factors.
5. The market and competitive environments of organisations and how organisational leaders and the HR function respond to them.
6. Globalisation and cross-cultural forces and how they shape and impact on organisational and HR strategies and HR practices, with particular reference to multi-national corporations.
7. Demographic, social, technological, and government policy trends and how they shape and impact on organisational and HR strategies and HR practices. Particular consideration will be given to sustainable employment practices.
8. Strategic analysis including tools and techniques for analysis.
9. Organisational case studies and interaction with seasoned HR professionals.

Learning Outcomes: On successful completion of this module, students should be able to:
· Analyse and explore contemporary organisations and their principal national and international environments with breadth and depth of theoretical application.
· Understand, analyse and critically evaluate the managerial and business environment within which HR professionals work.
· Examine how organisational and HR strategies are shaped by and developed in response to internal and external environmental factors.
· Strategically assess the market and competitive environments of organisations and how organisational leaders and the HR function respond to them.
· Critically evaluate globalisation and cross-cultural forces and how they shape and impact on organisational and HR strategies and HR practices.
· Demonstrate an astute understanding of demographic, social and technological trends and how they shape and impact on organisational and HR strategies and HR practices.
· Understand, analyse and critically evaluate government policy and legal regulation and how these shape and impact on organisational and HR strategies and HR practices.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (1,500 word assignment, 60 marks; entry and participation in online programme discussion forum, 40 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40% Students must obtain at least 40% in each of the End of Year Written Examination and Continuous Assessment independently. For students who do not satisfy this requirement, the lower of the two marks, calculated as a percentage of the total mark for the module, will be returned.

End of Year Written Examination Profile: 1 x 2½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 2½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (in the Autumn).

Credit Weighting: 10

Teaching Period(s): Teaching Period 1.

No. of Students: Min 10, Max 100.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 10 x 3hr(s) Lectures; 2 x 6hr(s) Workshops; 2 x 3hr(s) Lectures (guest lectures on module relevant topic); Directed Study (self-study using dedicated learning materials. CPD planning via a meeting with career mentor nominated at the start of the programme (mentor to be a senior HR professional in industry or public sector)).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: The purpose of this module is to guide the student to acquiring a depth and breadth of understanding of people management issues pertaining to specialist fields within the HR profession. This module provides the student with grounding in theory and research in the practice of a range of functional HR areas in contemporary organisations. Focus is placed on the effective delivery of this aspect of the HR function and its relationship to organisation performance and sustainability. Students are informed about and will experience current and emerging approaches to the delivery of this role leading to discussion on the practice and value add of this part of the function.

Module Content: · Aims and objectives of HRM and organisation related functions
· Major research studies on contemporary developments in the HRM field
· HRM practice relationship to business outcomes including sustainability
· Corporate social responsibility and CSR focused HR practices
· Employee life cycle and related approaches to management
· Flexible working and effective change management as a means of development in organisations
· Organisation and job design; attracting and retaining people; motivating and managing performance
· Rewarding people

Learning Outcomes: On successful completion of this module, students should be able to:
· Review and critically evaluate major contemporary research and debates in the fields of human resource management (HRM).
· Contribute to the promotion of flexible working and effective change management in organisations.
· Critically discuss the aims and objectives of the HRM function in organisations and how these are met in practice.
· Assess the contribution made by HRM specialists in different types of organisation.
· Promote professionalism and an ethical approach to HRM practice in organisations.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (1,500 word assignment, 60 marks; entry and participation in online programme discussion forum, 40 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40% Students must obtain at least 40% in each of the End of Year Written Examination and Continuous Assessment independently. For students who do not satisfy this requirement, the lower of the two marks, calculated as a percentage of the total mark for the module, will be returned.

End of Year Written Examination Profile: 1 x 2½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 2½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated.

Credit Weighting: 10

Teaching Period(s): Teaching Period 1.

No. of Students: Min 10, Max 100.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 48hr(s) Other (comprising of 30 hrs lectures, 12 hrs workshops, 6 hrs guest lectures on module relevant topic); Directed Study (self-study using dedicated case study materials); Other (CPD planning via a meeting with career mentor nominated at the start of programme (mentor to be senior HR professional in industry or public sector)).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: This module focuses the student on the field of leadership and management development at three levels - individual staff member, team/unit and organisational level. Emphasis is placed on exploring development within the context of organisational change, growth and long term organisational sustainability. Students will consider the varying approaches employed in different sectors and scale of organisations in delivering leadership and management development. The full complexity of the concept, nature and impact of such development activity is critically examined from a broad perspective of competing needs.

Module Content: · Parameters of leadership and management development
· Types of leadership and management styles and their impact
· Development context - organisational, political, social, cultural
· International leadership mobility research
· Relationship to organisational competence
· Leadership and Management development strategy
· Approaches and applied techniques to leadership and management development
· Characteristics of successful and unsuccessful leaders
· Designing and implementing leadership and management development
· Evaluating leadership and management interventions
· International trends in leadership development

Learning Outcomes: On successful completion of this module, students should be able to:
· Explain and critically analyse the concepts of leadership and management and their application in an organisational, social, environmental and multicultural context.
· Evaluate, select and apply a range of approaches to identifying leadership and management development needs in differing organisational contexts.
· Critically analyse and evaluate approaches to the formulation and implementation of leadership and management development strategies to meet current and future organisational needs.
· Design, critically evaluate and advise on a range of leadership and management development interventions to implement leadership and management development strategies and plans.
· Work collaboratively, ethically and effectively to support a partnership approach to leadership and management development.
· Explain and evaluate the role of leadership and management development in enhancing and developing organisational competence.
· Critically assess and evaluate approaches to the development of leadership and management in international and global contexts.
· Act ethically and professionally with a demonstrated commitment to leadership and management development and to continuous personal and professional development.

Assessment: Total Marks 200: End of Year Written Examination 100 marks; Continuous Assessment 100 marks (1,500 word assignment, 60 marks; entry and participation in on-line programme discussion forum, 40 marks).

Compulsory Elements: End of Year Written Examination; Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40% Students must obtain at least 40% in each of the End of Year Written Examination and Continuous Assessment independently. For students who do not satisfy this requirement, the lower of the two marks, calculated as a percentage of the total mark for the module, will be returned.

End of Year Written Examination Profile: 1 x 2½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 2½ hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (in the Autumn).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 10, Max 100.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 5 x 3hr(s) Lectures; 6hr(s) Other (skill development session); 3hr(s) Lectures (guest lecture on module relevant topic); Directed Study (self-study using dedicated learning materials); Other (CPD planning via a meeting with career mentor nominated at the start of programme (mentor to be a senior HR professional in industry or public sector)).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: This module explores the diversity of approaches in managing the relationship the organisation has with its workforce. The student will gain an in-depth understanding and critical perspective on traditional systems approaches on one hand to contemporary people centred approaches on the other. This module provides a foundation for the examination of these two disparate approaches in the following optional modules 'Employee Engagement' and 'Managing Employment Relations' therefore following this module the student will have a choice to specialise in traditional or contemporary approaches to managing the employment relationship.

Module Content: · The contextual evolution of approaches to the employer-employee relationship
· Traditional and contemporary approaches - comparison and contrast
· Employee expectations - psychological contract and interaction practices, cultural aspects.
· Link to organisational performance and outcomes - case studies

Learning Outcomes: On successful completion of this module, students should be able to:
· Critically review HR strategies focused on infrastructure maintenance and also the development of human resource management (HRM) competitive differentiators.
· Design and undertake an analysis of the relationships, causal or correlational, between approaches to employment relationship management and organisational performance, measured by both process efficiencies and corporate outcomes.
· Compare and contrast traditional and contemporary approaches to managing the relationship between the employer and the workforce.
· Critically explore the role of the HR professional in managing and moulding the organisation's relationship with its employees.

Assessment: Total Marks 100: End of Year Written Examination 100 marks.

Compulsory Elements: End of Year Written Examination.

Penalties (for late submission of Course/Project Work etc.): None.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: 1 x 1½ hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 1½ hr(s) paper(s) to be taken in Autumn.

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 10, Max 100.

Pre-requisite(s): MG6805

Co-requisite(s): None

Teaching Methods: 24hr(s) Other (15 hrs of lectures; 6 hrs skill development session; 3 hrs guest lecture on module relevant topic); Directed Study (self-study using dedicated learning materials); Other (CPD planning via a meeting with career mentor nominated at the start of programme (Mentor to be a senior HR professional in industry or public sector)).

Module Co-ordinator: Dr Carol Linehan, Department of Management and Marketing.

Lecturer(s): Staff, Department of Management and Marketing.

Module Objective: This optional module explores the concept and practices associated with 'employee engagement'. A relatively new approach within the Irish industrial setting this module examines the related principles of beliefs, values, and management practice. The historical emergence of 'employee engagement' is explored and the positioning of 'employee engagement' processes in relation to organisational outcome and employer reputation is critically examined. The concept of high performance working is examined as an organisational approach that is supported by 'employee engagement' processes. Students will critical examine techniques for promoting and embedding employee engagement as well as providing appropriate measurement of the resulting engagement levels.

Module Content: · Definitions and concept of 'engagement'
· Comparison with related concepts of 'participation', 'involvement' etc
· Relationship with high performance working HPW, business strategy and organisational 'brand'
· Inherent issues with measuring 'employee engagement'
· Existing and emerging approaches to measuring 'engagment'
· Employee perspectives on engagement with the organisation
· Work-life balance initiatives, implementation and outcomes from multiple stakeholder perspectives.

Learning Outcomes: On successful completion of this module, students should be able to:
· Critically analyse the concept of employee engagement, both intrinsically and also as an instrument for facilitating high-level business purposes.
· Explain the empirical and philosophical connections between employee engagement, managerial leadership, strategic aspirations and HR strategies focused on infrastructure maintenance and also the development of human resource management (HRM) competitive differentiators.
· Explore the critical contribution of employee engagement as a route to strategic, reputational and competitive excellence within a high-performance working environment.
· Design and undertake an analysis of the relationships, causal or correlational, between levels of employee engagement and organisational performance, measured by both process efficiencies and corporate outcomes.
· Create justified, cost-effective and strategically defensible action plans for promoting employee engagement within their own organisations and elsewhere.
· Systematically evaluate levels of employee engagement within organisations, functions and business units, and recommend or implement programmes designed to achieve remedial changes or embed levels of engagement already accomplished.

Assessment: Total Marks 100: Continuous Assessment 100 marks (3,000 word assignment).

Compulsory Elements: Continuous Assessment.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (in the Autumn).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24hr(s) Other (Lectures, case studies, simulation, literature review, presentation).

Module Co-ordinator: Dr Seamus O Tuama, Centre for Adult Continuing Education.

Lecturer(s): Ms Angela O'Donovan, Department of Human Resources; Staff, Department of Applied Psychology.

Module Objective: To explore current and emerging concepts and issues in the field of learning and development consultancy.

Module Content: a. Learning Strategy
b. Instrumentation for diagnoses and development
c. Knowledge management
d. e-learning and Instructional Design
e. Performance Management

Learning Outcomes: On successful completion of this module, students should be able to:
· Demonstrates formularisation and application of learning strategy
· Can embrace best practices in knowledge management tools and techniques
· Apply principles of instructional design especially with application to advances in e-learning.

Assessment: Total Marks 100: End of Year Written Examination 50 marks; Continuous Assessment 50 marks (1,500 word case study).

Compulsory Elements: End of Year Written Examination; Continuous Assessment and/or oral if required.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40% students are required to achieve the pass standard in both examination and continuous assessment elements.

End of Year Written Examination Profile: 1 x 3 hr(s) paper(s).

Requirements for Supplemental Examination: 1 x 3 hr(s) paper(s) to be taken in Autumn. Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Module Coordinator).

Credit Weighting: 5

Teaching Period(s): Teaching Period 2.

No. of Students: Min 20.

Pre-requisite(s): None

Co-requisite(s): None

Teaching Methods: 24hr(s) Other (Lectures, case studies, presentations).

Module Co-ordinator: Ms Bridget Carroll, Department of Food Business and Development.

Lecturer(s): Dr Mary O'Shaughnessy, Department of Food Business and Development; Staff, Department of Food Business and Development, in association with Centre for Co-operative Studies.

Module Objective: To explore current and emerging concepts and issues in the field of learning and development consultancy, specifically drawing on distance/blended/e-learning and co-operative approaches.

Module Content: Individual and Organisational learning and change
Case study approach to the instructional design, development and delivery of distance/blended and e-learning distance learning course material
Co-operative approach to organisational learning.

Learning Outcomes: On successful completion of this module, students should be able to:
· Demonstrate an understanding and application of principles of instructional design especially with reference to advances in distance/blended/e-learning approaches/methodologies
· Demonstrate and understanding of the relationship between learning and change
· Demonstrate an ability to critically evaluate the design and delivery of distance/blended/ e-learning material
· Demonstrate an understanding and application of co-operative learning approaches in an organisational context.

Assessment: Total Marks 100: Continuous Assessment 100 marks (3,000 word case study).

Compulsory Elements: Continuous Assessments / or oral if required.

Penalties (for late submission of Course/Project Work etc.): Where work is submitted up to and including 7 days late, 5% of the total marks available shall be deducted from the mark achieved. Where work is submitted up to and including 14 days late, 10% of the total marks available shall be deducted from the mark achieved. Work submitted 15 days late or more shall be assigned a mark of zero.

Pass Standard and any Special Requirements for Passing Module: 40%.

End of Year Written Examination Profile: No End of Year Written Examination.

Requirements for Supplemental Examination: Marks in passed element(s) of Continuous Assessment are carried forward, Failed element(s) of Continuous Assessment must be repeated (as prescribed by the Module Coordinator).


		Book of Modules 2012/2013
		MGXXXX

Book of Modules 2012/2013

MGXXXX