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Masters in Food Marketing

College of Business and Law
PAC Course Code: CKL09
Qualification: MBS
Duration: One year, full-time
EU Fees: €5,500 for the 2012-2013 academic year
Non-EU Fees: €11,000 for 2011/2012. Fees for 2012/2013 will be set in March 2012.
Closing Date - EU Applicants: Fri, 01 June 12
Closing Date - Non-EU Applicants: Fri, 01 June 12

Overview of Food Marketing (MBS)

This postgraduate programme is designed for graduates interested in pursuing a career in marketing consultancy, marketing research, and marketing management in either national or international food companies, retailers or support agencies. It is intended for graduates who have majored in a business related subject to degree level or equivalent and who wish to develop or enhance their applied marketing skills and extend their knowledge of the food sector.

What will I be Studying?

The programme is divided into two parts.

The first part consists of a combination of examination and coursework. It is designed to provide you with a detailed understanding of food marketing, complemented with a rigorous grounding in quantitative methods and relationship marketing. Site visits to manufacturing, retailing and market research companies, coupled with industry presenters will play an integral part of the learning process.

The second part of the programme will commence after examinations and consists of a Food Marketing Research Project. This report will deal with a specific business or research issue and gives you the opportunity to display the skills and knowledge acquired during Part 1 of the programme.

Entry Requirements

To be eligible for the MBS (Food Marketing), candidates must hold at least a Second Class Honours Grade II primary degree in a business related subject, or equivalent qualification in a business related subject or equivalent professional experience as deemed appropriate by the Head of Department and the Faculty of Commerce.

English Language Requirements:

IELTS 6.5 or TOEFL equivalent

Part-Time Taught Postgraduate Programmes

Please note that non-EU applicants are not eligible to study part-time programmes

Application Procedure

Application for this programme is on-line at www.pac.ie/ucc. For full details of the application procedure click How to apply.

Please note that you will be asked to fill in a supplementary form as part of the application process for this programme. A copy of this form is available here SupplementaryFormCKL09 (27kB)

All required documentation must be sent in hard copy to The Postgraduate Applications Centre, 1, Courthouse Square, Galway.

Career Opportunities

The food sector is proving to be considerably more resilient than the rest of the economy with record exports over the past year.

At home recent graduates have taken up positions with companies including the Irish Dairy Board, Agra Trading, Bord Bia, and Keepak, amongst others. Overseas, some have gone to the UK to fill posts with the likes of Verdict Market Research and Sainsbury’s marketing department based in London. In the past our graduates, and particularly those with strong language skills, have been successful in filling positions on IBECs export orientation programme.

For some graduate testimonials please go to

http://www.ucc.ie/en/foodbus/postgrad/mbsfm/EmployerandGraduateTestimonials/

Find out More

Number of Places: 25

Dr. Alan Collins
Tel: +353 21 4902066
E-mail: a.collins@ucc.ie
Web: http://publish.ucc.ie/researchprofiles/B010/acollins

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