Doing a Research Degree
Research Domains
We inquire into three broad domains: People in Organisations; Markets, Consumers & Society; and Innovation & Enterprise. The following list shows recent and current research themes in each of these domains.
People in Organisations:
- Unusual and unexplored phenomena, methods and perspectives
- The intersection of philosophy and management studies
- Fantasy
- Failure
- Phantasy and the sub-conscious
- Leadership
- Learning and education
- Identity
- Work v non-work
Markets, Consumers & Society:
- Consumer behaviour of fans
- Consumption within the cultural/entertainment & sports sector
- Evolution of markets and marketing practices
- ‘Marketing mythologies’
- Ethi
cs of marketing techniques - Accounting for marketing
- Understanding tourism marketing and tourism consumers
- Applying marketing theory to health promotion
- User-driven innovation
Innovation and
- What is different about strategy in new technology environments?
- Is there a positive relationship between ISO9000 & innovation?
- Managing networked & distributed innovation teams
- University/industry collaborations
- Value co-creation in ubiquitous technology environments
- Patent strategy & competitive analysis
- The ‘age of change’ myth
- The property problem in Intellectual Property
- Innovation leadership and mythology
