Do you think, for instance, that we object to machinery? I tell you we reverence it; we reverence it when it does its proper work, when it relieves man from ignoble and soulless labour, not when it seeks to do that which is valuable only when wrought by the hands and hearts of men. Let us have no machine-made ornament at all; it is all bad and worthless and ugly. And let us not mistake the means of civilisation for the end of civilisation; steam-engine, telephone and the like, are all wonderful, but remember that their value depends entirely on the noble uses we make of them, on the noble spirit in which we employ them, not on the things themselves.

It is, no doubt, a great advantage to talk to a man at the Antipodes through a telephone; its advantage depends entirely on the value of what the two men have to say to one another. If one merely shrieks slander through a tube and the other whispers folly into a wire, do not think that anybody is very much benefited by the invention.

The train that whirls an ordinary Englishman through Italy at the rate of forty miles an hour and finally sends him home without any memory of that lovely country but that he was cheated by a courier at Rome, or that he got a bad dinner at Verona, does not do him or civilisation much good. But that swift legion of fiery-footed engines that bore to the burning ruins of Chicago the loving help and generous treasure of the world was as noble and as beautiful as any golden troop of angels that ever fed the hungry and clothed the naked in the antique times. As beautiful, yes; all machinery may be beautiful when it is undecorated even. Do not seek to decorate it. We cannot but think all good machinery is graceful, also, the line of strength and the line of beauty being one.

Give then, as I said, to your workmen of to-day the bright and noble surroundings that you can yourself create. Stately and simple architecture for your cities, bright and simple dress for your men and women; those are the conditions of a real artistic movement. For the artist is not concerned primarily with any theory of life but with life itself, with the joy and loveliness that should come daily on eye and ear for a beautiful external world.

But the simplicity must not be barrenness nor the bright colour gaudy. For all beautiful colours are graduated colours, the colours that seem about to pass into one another's realm— colour without tone being like music without harmony, mere discord. Barren architecture, the vulgar and glaring advertisements that desecrate not merely your cities but every rock and river that I have seen yet in America—all this is not enough. A school of design we must have too in each city. It should be a stately and noble building, full of the best examples of the best art of the world. Furthermore, do not put your designers in a barren whitewashed room and bid them work in that depressing and colourless atmosphere as I have seen many of the American schools of design, but give them beautiful surroundings. Because you want to produce a permanent canon and standard of taste in your workman, he must have always by him and before him specimens of the best decorative art of the world, so that you can say to him: This is good work. Greek or Italian or Japanese wrought it so many years ago, but it is eternally young because eternally beautiful. Work in this spirit and you will be sure to be right. Do not copy it, but work with the same love, the same reverence, the same freedom of imagination. You must teach him colour and design, how all beautiful colours are graduated colours and glaring colours the essence of vulgarity. Show him the quality of any beautiful work of nature like the rose, or any beautiful work of art like an Eastern carpet—being merely the exquisite gradation of colour, one tone answering another like the answering chords of a symphony. Teach him how the true designer is not he who makes the design and then colours it, but he who designs in colour, creates in colour, thinks in colour too. Show him how the most gorgeous stained-glass windows of Europe are filled with white glass, and the most gorgeous Eastern tapestry with toned colours—the primary colours in both places being set in the white glass, and the tone colours like brilliant jewels set in dusky gold. And then as regards design, show him how the real designer will take first any given limited space, little disk of silver, it may be, like a Greek coin, or wide expanse of fretted ceiling or lordly wall as Tintoret chose at Venice (it does not matter which), and to this limited space—the first condition of decoration being the limitation of the size of the material used— he will give the effect of its being filled with beautiful decoration, filled with it as a golden cup will be filled with wine, so complete that you should not be able to take away anything from it or add anything to it. For from a good piece of design you can take away nothing, nor can you add anything to it, each little bit of design being as absolutely necessary and as vitally important to the whole effect as a note or chord of music is for a sonata of Beethoven.

But I said the effect of its being so filled, because this, again, is of the essence of good design. With a simple spray of leaves and a bird in flight a Japanese artist will give you the impression that he has completely covered with lovely design the reed fan or lacquer cabinet at which he is working, merely because he knows the exact spot in which to place them. All good design depends on the texture of the utensil used and the use you wish to put it to. One of the first things I saw in an American school of design was a young lady painting a romantic moonlight landscape on a large round dish, and another young lady covering a set of dinner plates with a series of sunsets of the most remarkable colours. Let your ladies paint moonlight landscapes and sunsets, but do not let them paint them on dinner plates or dishes. Let them take canvas or paper for such work, but not clay or china. They are merely painting the wrong subjects on the wrong material, that is all. They have not been taught that every material and texture has certain qualities of its own. The design suitable for one is quite wrong for the other, just as the design which you should work on a flat table-cover ought to be quite different from the design you would work on a curtain, for the one will always be straight, the other broken into folds; and the use too one puts the object to should guide one in the choice of design. One does not want to eat one's terrapins off a romantic moonlight nor one's clams off a harrowing sunset. Glory of sun and moon, let them be wrought for us by our landscape artist and be on the walls of the rooms we sit in to remind us of the undying beauty of the sunsets that fade and die, but do not let us eat our soup off them and send them down to the kitchen twice a day to be washed and scrubbed by the handmaid.

All these things are simple enough, yet nearly always forgotten. Your school of design here will teach your girls and your boys, your handicraftsmen of the future (for all your schools of art should be local schools, the schools of particular cities). We talk of the Italian school of painting, but there is no Italian school; there were the schools of each city. Every town in Italy, from Venice itself, queen of the sea, to the little hill fortress of Perugia, each had its own school of art, each different and all beautiful.

So do not mind what art Philadelphia or New York is having, but make by the hands of your own citizens beautiful art for the joy of your own citizens, for you have here the primary elements of a great artistic movement.

For, believe me, the conditions of art are much simpler than people imagine. For the noblest art one requires a clear healthy atmosphere, not polluted as the air of our English cities is by the smoke and grime and horridness which comes from open furnace and from factory chimney. You must have strong, sane, healthy physique among your men and women. Sickly or idle or melancholy people do not do much in art. And lastly, you require a sense of individualism about each man and woman, for this is the essence of art—a desire on the part of man to express himself in the noblest way possible. And this is the reason that the grandest art of the world always came from a republic: Athens, Venice, and Florence—there were no kings there and so their art was as noble and simple as sincere. But if you want to know what kind of art the folly of kings will impose on a country look at the decorative art of France under the grand monarque under Louis the Fourteenth; the gaudy gilt furniture writhing under a sense of its own horror and ugliness, with a nymph smirking at every angle and a dragon mouthing on every claw. Unreal and monstrous art this, and fit only for such periwigged pomposities as the nobility of France at that time, but not at all fit for you or me. We do not want the rich to possess more beautiful things but the poor to create more beautiful things; for ever man is poor who cannot create. Nor shall the art which you and I need be merely a purple robe woven by a slave and thrown over the whitened body of some leprous king to adorn or to conceal the sin of his luxury, but rather shall it be the noble and beautiful expression of a people's noble and beautiful life. Art shall be again the most glorious of all the chords through which the spirit of a great nation finds its noblest utterance.

All around you, I said, lie the conditions for a great artistic movement for every great art. Let us think of one of them; a sculptor, for instance.

If a modern sculptor were to come and say, Very well, but where can one find subjects for sculpture out of men who wear frock-coats and chimney-pot hats? I would tell him to go to the docks of a great city and watch the men loading or unloading the stately ships, working at wheel or windlass, hauling at rope or gangway. I have never watched a man do anything useful who has not been graceful at some moment of his labour: it is only the loafer and the idle saunterer who is as useless and uninteresting to the artist as he is to himself. I would ask the sculptor to go with me to any of your schools or universities, to the running ground and gymnasium, to watch the young men start for a race, hurling quoit or club, kneeling to tie their shoes before leaping, stepping from the boat or bending to the oar, and to carve them; and when he was weary of cities I would ask him to come to your fields and meadows to watch the reaper with his sickle and the cattle-driver with lifted lasso. For if a man cannot find the noblest motives for his art in such simple daily things as a woman drawing water from the well or a man leaning with his scythe, he will not find them anywhere at ail. Gods and goddesses the Greek carved because he loved them; saint and king the Goth because he believed in them. But you, you do not care much for Greek gods and goddesses, and you are perfectly and entirely right; and you do not think much of kings either, and you are quite right. But what you do love are your own men and women, your own flowers and fields, your own hills and mountains, and these are what your art should represent to you.

Ours has been the first movement which has brought the handicraftsman and the artist together, for remember that by separating the one from the other you do ruin to both; you rob the one of all spiritual motive and all imaginative joy, you isolate the other from all real technical perfection. The two greatest schools of art in the world, the sculptor at Athens and the school of painting at Venice, had their origin entirely in a long succession of simple and earnest handicraftsmen. It was the Greek potter who taught the sculptor that restraining influence of design which was the glory of the Parthenon; it was the Italian decorator of chests and household goods who kept Venetian painting always true to its primary pictorial condition of noble colour. For we should remember that all the arts are fine arts and all the arts decorative arts. The greatest triumph of Italian painting was the decoration of a pope's chapel in Rome and the wall of a room in Venice. Michael Angelo wrought the one, and Tintoret, the dyer's son, the other. And the little Dutch landscape, which you put over your sideboard to-day, and between the windows to-morrow, is no less a glorious piece of work than the extents of field and forest with which Benozzo has made green and beautiful the once melancholy arcade of the Campo Santo at Pisa, as Ruskin says.

Do not imitate the works of a nation, Greek or Japanese, Italian or English; but their artistic spirit of design and their artistic attitude to-day, their own world, you should absorb but imitate never, copy never. Unless you can make as beautiful a design in painted china or embroidered screen or beaten brass out of your American turkey as the Japanese does out of his grey silver-winged stork, you will never do anything. Let the Greek carve his lions and the Goth his dragons: buffalo and wild deer are the animals for you.

Golden rod and aster and rose and all the flowers that cover your valleys in the spring and your hills in the autumn: let them be the flowers for your art. Not merely has Nature given you the noblest motives for a new school of decoration, but to you above all other countries has she given the utensils to work in.

You have quarries of marble richer than Pentelicus, more varied than Paros, but do not build a great white square house of marble and think that it is beautiful, or that you are using marble nobly. If you build in marble you must either carve it into joyous decoration, like the lives of dancing children that adorn the marble castles of the Loire, or fill it with beautiful sculpture, frieze and pediment, as the Greeks did, or inlay it with other coloured marbles as they did in Venice. Otherwise you had better build in simple red brick as your Puritan fathers, with no pretence and with some beauty. Do not treat your marble as if it was ordinary stone and build a house of mere blocks of it. For it is indeed a precious stone, this marble of yours, and only workmen of nobility of invention and delicacy of hand should be allowed to touch it at all, carving it into noble statues or into beautiful decoration, or inlaying it with other coloured marbles: for the true colours of architecture are those of natural stone, and I would fain see them taken advantage of to the full. Every variety is here, from pale yellow to purple passing through orange, red, and brown, entirely at your command; nearly every kind of green and grey also is attainable, and with these and with pure white what harmony might you not achieve. Of stained and variegated stone the quantity is unlimited, the kinds innumerable. Were brighter colours required, let glass, and gold protected by glass, be used in mosaic, a kind of work as durable as the solid stone and incapable of losing its lustre by time. And let the painter's work be reserved for the shadowed loggia and inner chamber.

This is the true and faithful way of building. Where this cannot be, the device of external colouring may indeed be employed without dishonour—but it must be with the warning reflection that a time will come when such aids will pass away and when the building will be judged in its lifelessness, dying the death of the dolphin. Better the less bright, more enduring fabric. The transparent alabasters of San Miniato and the mosaics of Saint Mark's are more warmly filled and more brightly touched by every return of morning and evening, while the hues of the Gothic cathedrals have died like the iris out of the cloud, and the temples, whose azure and purple once flamed above the Grecian promontory, stand in their faded whiteness like snows which the sunset has left cold.—Ruskin, , II.

I do not know anything so perfectly commonplace in design as most modern jewellery. How easy for you to change that and to produce goldsmiths' work that would be a joy to all of us. The gold is ready for you in unexhausted treasure, stored up in the mountain hollow or strewn on the river sand, and was not given to you merely for barren speculation. There should be some better record of it left in your history than the merchant's panic and the ruined home. We do not remember often enough how constantly the history of a great nation will live in and by its art. Only a few thin wreaths of beaten gold remain to tell us of the stately empire of Etruria; and, while from the streets of Florence the noble knight and haughty duke have long since passed away, the gates which the simple goldsmith Ghiberti made for their pleasure still guard their lovely house of baptism, worthy still of the praise of Michael Angelo who called them worthy to be the Gates of Paradise.

Have then your school of design, search out your workmen and, when you find one who has delicacy of hand and that wonder of invention necessary for goldsmiths' work, do not leave him to toil in obscurity and dishonour and have a great glaring shop and two great glaring shop-boys in it (not to take your orders: they never do that; but to force you to buy something you do not want at all). When you want a thing wrought in gold, goblet or shield for the feast, necklace or wreath for the women, tell him what you like most in decoration, flower or wreath, bird in flight or hound in the chase, image of the woman you love or the friend you honour. Watch him as he beats out the gold into those thin plates delicate as the petals of a yellow rose, or draws it into the long wires like tangled sunbeams at dawn. Whoever that workman be, help him, cherish him, and you will have such lovely work from his hand as will be a joy to you for all time.

This is the spirit of our movement in England, and this is the spirit in which we would wish you to work, making eternal by your art all that is noble in your men and women, stately in your lakes and mountains, beautiful in your own flowers and natural life. We want to see that you have nothing in your houses that has not been a joy to the man who made it, and is not a joy to those that use it. We want to see you create an art made by the hands of the people to please the hearts of the people too. Do you like this spirit or not? Do you think it simple and strong, noble in its aim, and beautiful in its result? I know you do.

Folly and slander have their own way for a little time, but for a little time only. You now know what we mean: you will be able to estimate what is said of us—its value and its motive.

There should be a law that no ordinary newspaper should be allowed to write about art. The harm they do by their foolish and random writing it would be impossible to overestimate—not to the artist but to the public, blinding them to all, but harming the artist not at all. Without them we would judge a man simply by his work; but at present the newspapers are trying hard to induce the public to judge a sculptor, for instance, never by his statues but by the way he treats his wife; a painter by the amount of his income and a poet by the colour of his neck-tie. I said there should be a law, but there is really no necessity for a new law: nothing could be easier than to bring the ordinary critic under the head of the criminal classes. But let us leave such an inartistic subject and return to beautiful and comely things, remembering that the art which would represent the spirit of modern newspapers would be exactly the art which you and I want to avoid—grotesque art, malice mocking you from every gateway, slander sneering at you from every corner.

Perhaps you may be surprised at my talking of labour and the workman. You have heard of me, I fear, through the medium of your somewhat imaginative newspapers as, if not a Japanese young man, at least a young man to whom the rush and clamour and reality of the modern world were distasteful, and whose greatest difficulty in life was the difficulty of living up to the level of his blue china—a paradox from which England has not yet recovered.

Well, let me tell you how it first came to me at all to create an artistic movement in England, a movement to show the rich what beautiful things they might enjoy and the poor what beautiful things they might create.

One summer afternoon in Oxford—that sweet city with her dreaming spires, lovely as Venice in its splendour, noble in its learning as Rome, down the long High Street that winds from tower to tower, past silent cloister and stately gateway, till it reaches that long, grey seven-arched bridge which Saint Mary used to guard (used to, I say, because they are now pulling it down to build a tramway and a light cast-iron bridge in its place, desecrating the loveliest city in England)—well, we were coming down the street—a troop of young men, some of them like myself only nineteen, going to river or tennis-court or cricket-field—when Ruskin going up to lecture in cap and gown met us. He seemed troubled and prayed us to go back with him to his lecture, which a few of us did, and there he spoke to us not on art this time but on life, saying that it seemed to him to be wrong that all the best physique and strength of the young men in England should be spent aimlessly on cricket ground or river, without any result at all except that if one rowed well one got a pewter-pot, and if one made a good score, a cane-handled bat. He thought, he said, that we should be working at something that would do good to other people, at something by which we might show that in all labour there was something noble. Well, we were a good deal moved, and said we would do anything he wished. So he went out round Oxford and found two villages, Upper and Lower Hinksey, and between them there lay a great swamp, so that the villagers could not pass from one to the other without many miles of a round. And when we came back in winter he asked us to help him to make a road across this morass for these village people to use. So out we went, day after day, and learned how to lay levels and to break stones, and to wheel barrows along a plank—a very difficult thing to do. And Ruskin worked with us in the mist and rain and mud of an Oxford winter, and our friends and our enemies came out and mocked us from the bank. We did not mind it much then, and we did not mind it afterwards at all, but worked away for two months at our road. And what became of the road? Well, like a bad lecture it ended abruptly—in the middle of the swamp. Ruskin going away to Venice, when we came back for the next term there was no leader, and the diggers, as they called us, fell asunder. And I felt that if there was enough spirit amongst the young men to go out to such work as road-making for the sake of a noble ideal of life, I could from them create an artistic movement that might change, as it has changed, the face of England. So I sought them out—leader they would call me—but there was no leader: we were all searchers only and we were bound to each other by noble friendship and by noble art. There was none of us idle: poets most of us, so ambitious were we: painters some of us, or workers in metal or modellers, determined that we would try and create for ourselves beautiful work: for the handicraftsman beautiful work, for those who love us poems and pictures, for those who love us not epigrams and paradoxes and scorn.